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Workshop Sales Engineer - (Automotive Aftermarket)

Bangkok Permanent View Job Description
The Workshop Sales Representative is responsible for developing new business opportunities and growing long-term relationships with independent automotive workshops, service centres, and fleet customers across Thailand to drive sales growth. The role promotes a broad portfolio of automotive aftermarket products, diagnostic equipment, and workshop solutions while supporting customers in improving workshop performance and productivity.
  • Join a globally recognised leader in automotive technology
  • Play a key role in a high-growth expansion strategy

About Our Client

Our client is a leading global automotive technology and aftermarket solutions company with a strong presence across the Asia-Pacific region. The organisation provides a comprehensive portfolio of automotive replacement parts, workshop equipment, diagnostic systems, and service technologies that help workshops improve vehicle maintenance, repair quality, and operational productivity. As part of its strategic growth plans in Thailand, the company is investing in expanding its workshop network and strengthening its aftermarket market presence, creating significant opportunities for business growth and career development.

Job Description

Key Responsibilities

  • Identify, prospect, and acquire new automotive workshop customers, workshop chains, and fleet service providers within assigned territories.
  • Build and maintain strong long-term relationships with workshop owners, managers, and key decision-makers to drive customer loyalty and business growth.
  • Achieve sales targets by promoting and selling a portfolio of automotive aftermarket products, diagnostic equipment, workshop tools, and service solutions.
  • Conduct regular customer visits, business reviews, and market development activities to increase product penetration and market coverage.
  • Collaborate with distributor partners and support promotional campaigns, product launches, and customer engagement initiatives.
  • Identify customer needs and recommend value-added solutions that improve workshop productivity, operational efficiency, and service quality.
  • Monitor market trends, competitor activities, and customer performance to identify new business opportunities and support sustainable growth

The Successful Applicant

The Successful Candidate

  • The ideal candidate holds a Bachelor's degree in Business, Engineering, Automotive Technology, Marketing, or a related field and brings 3-5 years of experience in automotive aftermarket sales, workshop development, distributor management, or a similar commercial role.
  • Strong knowledge of automotive workshops, aftermarket distribution channels, and service networks.
  • A proven track record in business development, customer acquisition, and territory growth.
  • Experience working with independent workshops, dealers, fleet operators, or automotive service providers.
  • Excellent negotiation, relationship-building, and stakeholder management skills.
  • Strong communication and presentation abilities with a customer-focused mindset.
  • The ability to work independently in a field-based sales environment and travel extensively within Thailand.
  • A proactive, results-driven approach with the ambition to contribute to a fast-growing automotive aftermarket business.

What's on Offer

What's on Offer

  • Join a market-leading multinational automotive technology and aftermarket solutions company.
  • Be part of an exciting growth and expansion strategy within the Thailand automotive aftermarket sector.
  • Strong career development and progression opportunities within a global organisation.
  • Exposure to innovative automotive technologies, diagnostic systems, and workshop solutions.
  • Competitive salary package with attractive performance-based incentives.
  • Collaborative, entrepreneurial, and high-performance working environment.
  • Opportunity to make a direct impact on business growth, market expansion, and customer development across Thailand.
Contact
Akira Meelab
Quote job ref
JN-102026-7129456
Phone number
+6620125024

Job summary

Sector
Sales
Specialisation
Channel Sales
What is your area of specialisation?
Industrial / Manufacturing
Location
Bangkok
Contract Type
Permanent
Consultant name
Akira Meelab
Consultant phone
+6620125024
Job Reference
JN-102026-7129456

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.