Sales Manager - Automotive Parts (OE & Aftermarket)

Bangkok Permanent View Job Description
This position will be responsible for driving business growth across the OE and Aftermarket channels for a global automotive industry leader, working closely with premium OEMs, dealer networks. It offers an exciting opportunity for a commercially driven professional to make a strategic impact while building strong industry partnerships and shaping growth within Thailand's evolving automotive market.
  • Lead Strategic Growth in Thailand's Automotive Industry
  • High Visibility Leadership Role with Strong Career Growth Potential

About Our Client

Our client is a globally recognized leader in the automotive industry, known for its strong heritage, commitment to innovation, and dedication to delivering high-quality products and mobility solutions. With a well-established presence in Thailand and across international markets, the company partners with leading automotive manufacturers, dealer networks, distributors, and emerging mobility players to drive sustainable business growth.

The organization offers a dynamic and collaborative working environment where employees are empowered to take ownership, build strategic customer partnerships, and contribute to the future of automotive mobility. This is an excellent opportunity to join a market-leading multinational company that provides strong career development opportunities, exposure to key industry stakeholders, and the chance to make a meaningful impact in a rapidly evolving automotive landscape.

Job Description

Key Responsibilities

  • Drive business growth and revenue performance across the Original Equipment (OE) and Aftermarket channels within the assigned territory.
  • Develop and execute strategic sales plans to expand market share and strengthen the company's position within the automotive sector.
  • Manage relationships with automotive OEMs, dealer networks, distributors, and key accounts to ensure long-term business partnerships.
  • Conduct regular customer visits and showroom engagements to understand market needs, strengthen customer relationships, and generate new opportunities.
  • Collaborate with internal stakeholders including Marketing, Supply Chain, Product Management, and Regional teams to deliver business objectives.
  • Monitor and analyze market trends, competitor activities, customer requirements, and industry developments to provide actionable business insights.
  • Negotiate and deliver commercial agreements, business proposals, and strategic initiatives that support sustainable growth and profitability.
  • Prepare and present sales forecasts, market analyses, business reviews, and performance reports to management.
  • Lead customer engagement activities and ensure a high level of customer satisfaction through effective account management and service excellence.
  • Drive continuous improvement initiatives and contribute to the development of innovative go-to-market strategies within the automotive industry.
  • Ensure the achievement of sales targets, profitability goals, and overall business objectives while maintaining strong compliance and governance standards.

The Successful Applicant

A successful Section Sales Manager - (OE Channel) should have:

To be successful in this role, you will be a commercially driven sales professional with a strong background in the automotive industry and a proven track record of managing key customer relationships across OEM, dealer, distributor, or aftermarket channels.

  • Bachelor's degree in Business Administration, Marketing, Engineering, Automotive, or a related discipline.
  • Minimum 8 years of experience in automotive, automotive parts, OEM sales, aftermarket sales, business development, or key account management.
  • Strong understanding of automotive distribution channels, dealer operations, and OEM business environments.
  • Demonstrated success in developing business opportunities and managing strategic customer relationships.
  • Experience working with automotive manufacturers, dealer groups, premium automotive brands, or EV manufacturers would be highly advantageous.
  • Strong commercial acumen with excellent negotiation, presentation, and influencing skills.
  • Ability to identify market opportunities and translate them into actionable business strategies.
  • Excellent stakeholder management skills with the ability to engage effectively across all levels of an organization.
  • Fluent English communication skills, both written and spoken, with the confidence to interact with regional and international stakeholders.
  • Self-motivated, proactive, and results-oriented with a strong sense of ownership and accountability.
  • Strong analytical and problem-solving skills with the ability to make data-driven business decisions.
  • Willingness to travel regularly within Bangkok and occasionally to customer sites as required.



The ideal candidate is a relationship-focused business leader who thrives in a fast-paced environment, enjoys building strategic partnerships, and is passionate about driving growth within the evolving automotive and mobility industry.

What's on Offer

What are we offering

  • Opportunity to join a globally recognized leader in the automotive industry with a strong reputation for innovation, quality, and market leadership.
  • High-impact role with ownership of strategic OEM and Aftermarket business development initiatives across Thailand.
  • Exposure to leading automotive manufacturers, premium dealer networks, and rapidly growing EV brands.
  • Collaborative and international working environment with regular interaction with regional and senior leadership teams.
  • Attractive salary package and performance-based incentives aligned with business success.
  • Comprehensive employee benefits, including health and insurance coverage.

If you're ready to take on this exciting role as a Section Sales Manager - (OE Channel), we encourage you to apply today!

Contact
Akira Meelab
Quote job ref
JN-072026-7054612
Phone number
+6620125024

Job summary

Sector
Sales
Specialisation
Channel Sales
What is your area of specialisation?
Industrial / Manufacturing
Location
Bangkok
Contract Type
Permanent
Consultant name
Akira Meelab
Consultant phone
+6620125024
Job Reference
JN-072026-7054612

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.