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Managing Director - (Automotive Aftermarket Part)

Bangkok Permanent View Job Description
This is a senior leadership role responsible for driving sales growth, developing market expansion strategies, and leading the overall commercial performance of the automotive aftermarket parts business. The General Manager - Sales will oversee key customer relationships, distributor networks, and sales teams while working closely with executive management to accelerate business growth and strengthen market presence.
  • This opportunity offers the chance to lead and transform the sales organizatio
  • The role provides broad exposure to both domestic and international markets

About Our Client

Our client is a well-established and highly respected Thai manufacturing company with a strong presence in the automotive aftermarket industry. The company specializes in producing and distributing high-quality automotive replacement parts for both domestic and international markets, serving a diverse customer base through distributors, wholesalers, retailers, and OEM-related channels.

Job Description



Key Responsiobilites

  • Lead and execute the overall sales strategy to achieve revenue, profitability, and market share growth objectives across domestic and international automotive aftermarket markets.
  • Manage, coach, and develop the sales organization, ensuring high performance, strong customer engagement, and effective territory management.
  • Expand and strengthen relationships with key distributors, wholesalers, retailers, fleet operators, and strategic accounts to drive sustainable business growth.
  • Identify new business opportunities, market trends, and growth initiatives to enhance the company's competitive position and increase market penetration.
  • Work closely with cross-functional teams including Operations, Supply Chain, Marketing, Product Development, and Finance to ensure seamless execution of business objectives.
  • Develop annual sales budgets, forecasts, and performance metrics while monitoring business results and implementing corrective actions when necessary.
  • Lead negotiations for major commercial agreements and maintain strong customer partnerships to ensure long-term business success.
  • Provide regular market intelligence, competitor analysis, and strategic recommendations to senior management to support decision-making and future expansion plans.
  • Drive a customer-centric and results-oriented culture while ensuring alignment with the company's long-term vision and growth strategy.

The Successful Applicant

Key Requirements:

  • Bachelor's degree in Business Administration, Marketing, Engineering, or a related field; MBA is an advantage.
  • 10+ years of sales leadership experience in automotive aftermarket parts a, automotive components, industrial products, or a related B2B industry.
  • Proven success in managing distributor networks, key accounts, and large-scale sales operations.
  • Strong commercial acumen with experience in budgeting, forecasting, pricing strategy, and profit management.
  • Demonstrated ability to lead and develop sales teams while driving performance and accountability.
  • Excellent negotiation, relationship-building, and stakeholder management skills.
  • Strong analytical and strategic thinking capabilities with the ability to translate market insights into business growth initiatives.
  • Fluent communication skills in Thai and English.



Personal Attributes:

  • Results-oriented and entrepreneurial mindset.
  • Strong leadership presence with the ability to influence at all levels.
  • Customer-focused with excellent relationship management skills.
  • Adaptable, proactive, and comfortable driving change within a growing organization.
  • High level of integrity, accountability, and business ownership.

What's on Offer

What is on Offer for the Candidate?

  • Opportunity to lead the entire sales function of a well-established and growing automotive aftermarket parts manufacturer, with significant influence over business strategy and commercial performance.
  • A key executive leadership position with direct exposure to senior management and the ability to shape the company's future growth direction.
  • Autonomy to drive sales transformation, market expansion, channel development, and organizational improvement initiatives.
  • Exposure to both domestic and international markets, providing opportunities to broaden commercial leadership experience and business impact.
  • The chance to build, mentor, and develop a high-performing sales organization while creating a lasting contribution to the business.
  • A dynamic and entrepreneurial working environment where innovative ideas and strong leadership are highly valued.
  • Competitive compensation package, including performance-based incentives and long-term career growth opportunities within the organization.
  • Opportunity to join a financially stable company with ambitious growth plans and a strong reputation in the automotive aftermarket industry.



Why join? This role is ideal for a senior sales leader seeking a broader business leadership position where they can drive transformational growth, influence strategic decision-making, and leave a meaningful legacy within an established market-leading organization.

Contact
Akira Meelab
Quote job ref
JN-092026-7106746
Phone number
+6620125024

Job summary

Sector
Sales
Specialisation
General Management
What is your area of specialisation?
Industrial / Manufacturing
Location
Bangkok
Contract Type
Permanent
Consultant name
Akira Meelab
Consultant phone
+6620125024
Job Reference
JN-092026-7106746

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.