General Manager - Sales & Marketing (Car Dealership)

Bangkok Permanent View Job Description
The General Manager - Sales & Marketing is responsible for leading the overall sales, marketing, and customer engagement strategy to drive revenue growth, market share, and profitability for the dealership business. This role oversees commercial performance, develops high-performing teams, strengthens OEM and customer relationships, and ensures the delivery of an exceptional customer experience.
  • Lead Business Growth and Shape the Future of the Organization
  • Accelerate Your Career in a Dynamic Automotive Leadership Role

About Our Client

About the Client

Our client is a leading automotive dealership group with a strong market presence and a reputation for delivering high-quality products and exceptional customer service. As part of its continued growth and expansion, the organization is seeking an experienced commercial leader to drive sales performance, strengthen market positioning, and lead the development of innovative marketing and customer engagement strategies across its dealership network.

Job Description

Key Responsibilities

  • Lead and execute the overall sales and marketing strategy to achieve revenue, market share, and profitability targets.
  • Manage new vehicle, used vehicle, fleet, and corporate sales operations, ensuring consistent performance across all sales channels.
  • Develop and implement marketing initiatives, digital campaigns, customer acquisition programs, and brand-building activities to drive business growth.
  • Build and maintain strong relationships with OEM partners, key customers, financial institutions, and other strategic stakeholders.
  • Monitor market trends, competitor activities, and customer insights to identify new business opportunities and optimize commercial performance.
  • Drive customer satisfaction, retention, and loyalty through effective customer experience and CRM strategies.
  • Lead, coach, and develop high-performing sales and marketing teams, fostering a culture of accountability, collaboration, and continuous improvement.
  • Prepare sales forecasts, manage budgets, and analyze business performance to ensure effective resource allocation and achievement of financial objectives.
  • Collaborate closely with Aftersales, Operations, Finance, and other business functions to deliver integrated business results.
  • Ensure compliance with company policies, OEM standards, and regulatory requirements while maintaining operational excellence across the dealership network.

The Successful Applicant

Successful Candidate ProfileThe ideal candidate is a highly driven and commercially astute leader with a proven track record of delivering sales growth and profitability within the automotive dealership industry. They possess strong strategic planning capabilities, excellent leadership skills, and the ability to build high-performing teams while maintaining strong relationships with OEM partners, customers, and key stakeholders.

Requirements:

  • Bachelor's degree in Business Administration, Marketing, Automotive Management, or a related field.
  • Minimum 10 years of experience in automotive sales, dealership management, or commercial leadership roles, with at least 5 years in a senior management position.
  • Proven success in achieving sales targets, driving market share growth, and improving business profitability.
  • Strong understanding of automotive retail operations, customer experience management, CRM, and digital marketing strategies.
  • Demonstrated ability to lead and develop large, multi-functional teams.
  • Strong analytical, financial, and business planning skills with experience managing budgets and forecasting performance.
  • Excellent communication, negotiation, and stakeholder management abilities.
  • Results-oriented, customer-focused, and able to thrive in a fast-paced, dynamic business environment.
  • Experience working with international automotive brands or OEMs is highly preferred.
  • Fluent in Thai and English, both written and spoken.



Key Attributes:

  • Strategic thinker with a growth mindset
  • Inspirational and people-focused leader
  • Strong commercial and business acumen
  • Data-driven decision maker
  • Resilient, adaptable, and results-oriented
  • Passionate about customer experience and operational excellence

What's on Offer

What Is on Offer

  • Opportunity to lead the commercial strategy and growth of a well-established automotive dealership business with a strong market presence.
  • A senior leadership position with significant influence over business performance, sales strategy, marketing direction, and customer experience initiatives.
  • Competitive executive compensation package, including performance-based incentives and comprehensive benefits.
  • Exposure to leading global automotive brands and close collaboration with OEM partners and senior stakeholders.
  • A dynamic and growth-oriented environment that supports innovation, leadership development, and career progression.
  • The chance to build and develop high-performing teams while driving meaningful business transformation and sustainable growth.
  • A collaborative culture focused on excellence, customer satisfaction, and continuous improvement.



Why Join Us?

This role offers an exciting opportunity for an experienced automotive leader to make a tangible impact on the future success of a growing dealership organization while advancing their career in a challenging and rewarding executive leadership position.

Contact
Akira Meelab
Quote job ref
JN-082026-7075697
Phone number
+6620125024

Job summary

Sector
Sales
Specialisation
General Management
What is your area of specialisation?
Industrial / Manufacturing
Location
Bangkok
Contract Type
Permanent
Consultant name
Akira Meelab
Consultant phone
+6620125024
Job Reference
JN-082026-7075697

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.