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General Manager - Sales & Marketing (Automotive Tier-1)

Thailand Permanent View Job Description
This role is ideal for a senior automotive leader who understands the complete business lifecycle, from customer acquisition and RFQ management through sourcing strategy, supply chain optimization, and profitability management.
  • Lead Growth. Drive Profitability. Shape the Future.
  • A rare leadership opportunity for an experienced automotive professional

About Our Client

Our client is a well-established automotive Tier-1 manufacturer serving leading global automotive OEMs across domestic and international markets. As part of its continued business growth strategy, the company is seeking a commercially driven and results-oriented General Manager - Business Operation to lead a multifunctional organization covering Sales & Marketing, Business Development, Strategic Sourcing, Supply Chain, and Export-Import Operations.

This is a high-impact leadership role reporting directly to the Managing Director and offers the opportunity to influence both top-line growth and bottom-line performance.

Job Description

📍 Thailand Based
🏭 Automotive Manufacturing Industry
👥 Senior Leadership Team
📈 Business Growth & Operational ExcellenceKey Responsibilities

  • Develop and execute business operation strategies aligned with organizational objectives.
  • Drive sales growth, profitability, and market expansion.
  • Lead customer negotiations, pricing strategy, RFQ management, and commercial discussions.
  • Build and strengthen relationships with key automotive OEM and Tier-1 customers.
  • Identify and secure new business opportunities, programs, and market segments.
  • Oversee current business management and new business development activities.
  • Manage customer requirements from quotation stage through mass production.
  • Collaborate closely with Engineering, Production, Quality, and Supply Chain teams to ensure successful project execution.
  • Drive customer satisfaction and long-term business partnerships.
  • Lead sourcing and procurement strategies to enhance cost competitiveness.
  • Drive supplier performance, risk management, and cost reduction initiatives.
  • Develop localization and value engineering programs.
  • Ensure supply continuity while optimizing purchasing expenditure.
  • Lead, mentor, and develop a high-performing team.
  • Establish clear KPIs and accountability across functions.
  • Foster a culture of ownership, collaboration, and continuous improvement.
  • Support talent development and succession planning initiatives.

The Successful Applicant

Key Requirements

  • Minimum 15 years of experience in automotive manufacturing, with at least 5 years in a senior leadership position (GM, Deputy GM, Director, or Senior Manager level).
  • Strong experience in Sales & Marketing, Business Development, Program Management, Strategic Sourcing, Procurement, and/or Supply Chain Management.
  • Solid understanding of the full automotive business cycle, including RFQ management, quotation & costing, APQP, new product development, program launch, and mass production.
  • Proven track record in driving business growth, profitability, and operational performance.
  • Experience working with Automotive Tier-1 suppliers and managing relationships with major automotive OEM customers, particularly Japanese OEMs, is highly preferred.
  • Strong commercial mindset with the ability to balance revenue growth, cost optimization, and customer satisfaction.
  • Demonstrated leadership experience managing cross-functional teams and multiple business functions.
  • Excellent negotiation, stakeholder management, and relationship-building skills.
  • Strong command of English for business communication and negotiations.

What's on Offer

What We Offer

  • Senior leadership role reporting directly to the Managing Director.
  • Opportunity to shape business strategy and drive company growth.
  • Full responsibility for Commercial, Sourcing, and Supply Chain functions.
  • Leadership of a high-performing cross-functional team.
  • Exposure to leading automotive OEM customers and strategic business initiatives.
  • Competitive remuneration and attractive benefits package.
  • Long-term career growth within a highly respected automotive manufacturing organization.
Contact
Akira Meelab
Quote job ref
JN-102026-7121459
Phone number
+6620125024

Job summary

Sector
Sales
Specialisation
General Management
What is your area of specialisation?
Industrial / Manufacturing
Location
Thailand
Contract Type
Permanent
Consultant name
Akira Meelab
Consultant phone
+6620125024
Job Reference
JN-102026-7121459

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.