Director of International Student Recruitment & Global Growth

Bangkok Permanent View Job Description
Lead the university's international student recruitment strategy, driving enrolment growth through sales, marketing, partnerships, agent networks and data-driven recruitment initiatives.
  • Drive international growth at a leading university.
  • Combine strategy, sales and international business development.

About Our Client

Our client is a leading private university in Thailand with a strong reputation for innovation, internationalization and industry-focused education. The institution offers a broad range of undergraduate and postgraduate programs and is actively expanding its international student presence and global partnerships.

Job Description

  • Develop, own and execute the university's international student recruitment strategy across priority markets.
  • Set and manage annual international enrolment targets, pipeline forecasts and recruitment KPIs in partnership with senior academic and enrolment stakeholders.
  • Develop an integrated sales and marketing approach combining digital campaigns, events, international travel, education agents and partnership channels.
  • Identify new source markets and growth opportunities based on market intelligence, student demand and competitive analysis.
  • Build and manage strategic partnerships with corporations, government bodies, educational institutions and industry organizations to create sustainable student pipelines.
  • Lead negotiations and development of MoUs, articulation agreements, corporate sponsorships and other strategic partnership initiatives.
  • Oversee the international recruitment agent network, including performance management, training, governance and commercial optimization.
  • Work closely with academic faculties, Admissions, Student Services and Marketing to create a seamless journey from enquiry to enrolment.
  • Establish and maintain effective CRM and reporting processes to monitor lead generation, conversion, pipeline performance and enrolment results.
  • Translate recruitment and market data into actionable recommendations for senior leadership.
  • Lead, mentor and develop a geographically dispersed international recruitment team.
  • Manage recruitment budgets across marketing activities, international travel, agents, partnerships and staffing.
  • Represent the university at international events, market visits and senior-level meetings, with frequent international travel required.

The Successful Applicant

  • Bachelor's or Master's degree in Business Management, Marketing, Education or a related discipline.
  • Minimum 7 years of progressive experience in international education, student recruitment or service-sector sales, including at least 3 years in a senior leadership role.
  • Experience within higher education, student mobility or international student recruitment is strongly preferred.
  • Fluent Thai and English are essential; an additional language such as Mandarin, Vietnamese or Bahasa Indonesia would be a strong advantage.
  • Proven track record in international sales, student recruitment, sales strategy and pipeline management.
  • Strong experience managing CRM platforms and using data to improve conversion and enrolment performance.
  • Demonstrated success in developing strategic partnerships and negotiating MoUs or similar commercial/institutional agreements.
  • Strong leadership skills with experience managing multicultural and geographically dispersed teams.
  • Excellent commercial, analytical and strategic thinking capabilities.
  • Strong communication and influencing skills, with confidence engaging senior and executive-level stakeholders.
  • Ability to operate effectively within a complex, matrixed organization.
  • Willingness and ability to undertake frequent international travel.

What's on Offer

  • Senior leadership opportunity with direct impact on the university's international growth strategy.
  • Significant ownership of international student recruitment, market expansion and strategic partnerships.
  • High level of exposure to senior academic and university leadership.
  • International working environment with regular regional and global travel.
  • Opportunity to build and lead a high-performing international recruitment function.
  • Competitive executive-level compensation package.
Contact
Daryl Blondel
Quote job ref
JN-082026-7084543
Phone number
+6620125003

Job summary

Sector
Sales
Specialisation
Business Development
What is your area of specialisation?
Not For Profit
Location
Bangkok
Contract Type
Permanent
Consultant name
Daryl Blondel
Consultant phone
+6620125003
Job Reference
JN-082026-7084543

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.