Trade Marketing & Channel Experience Manager

Bangkok Permanent THB1,000,000 - THB1,400,000 per year View Job Description
Lead the development and execution of trade marketing strategies and retail activations to maximize sales performance, enhance the consumer journey, and strengthen brand visibility across key retail partners.
  • Join a globally recognized entertainment and technology brand.
  • Take ownership of end-to-end trade marketing initiatives.

About Our Client

Our client is a leading global technology and entertainment company with an iconic portfolio of products enjoyed by millions of consumers worldwide. With a strong presence across Asia, the company combines innovation, creativity, and premium consumer experiences to remain at the forefront of its industry.

Job Description

  • Develop and execute comprehensive trade marketing strategies in collaboration with Commercial Managers to support business objectives and revenue growth.
  • Build strong relationships with key retail partners and identify opportunities to optimize both online and offline consumer journeys.
  • Plan, coordinate, and deliver retail marketing activations, including point-of-sale materials, digital retail initiatives, merchandising, experiential campaigns, and in-store displays.
  • Manage the implementation of trade marketing projects from planning through execution, ensuring all assets, toolkits, and marketing materials are delivered on time.
  • Coordinate with internal marketing teams, regional stakeholders, suppliers, production agencies, and retailers to ensure seamless campaign execution.
  • Monitor retail performance, store visibility, consumer engagement, and market trends through regular market visits and performance analysis.
  • Manage trade marketing budgets, co-op investments, and business operation costs while ensuring strong ROI and accurate budget tracking.
  • Prepare presentations, annual trade plans, quarterly business reviews, and performance reports for both internal stakeholders and retail partners.
  • Share market insights, best practices, and strategic recommendations to continuously improve retail execution and customer experience.
  • Act as the key Trade Marketing expert for the local market while contributing to regional initiatives and cross-market collaboration.

The Successful Applicant

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 5+ years of experience in Trade Marketing, Channel Marketing, Shopper Marketing, or Retail Marketing within FMCG, Consumer Electronics, Gaming, or a similar consumer-driven industry.
  • Strong understanding of retail environments, omnichannel marketing, and customer journey optimization.
  • Proven experience managing trade marketing budgets, agencies, suppliers, and retail partnerships.
  • Strong project management skills with the ability to coordinate multiple stakeholders simultaneously.
  • Excellent analytical skills with experience measuring campaign performance and ROI.
  • Strong presentation and communication skills with the confidence to engage both internal teams and external partners.
  • Proficiency in Microsoft Office, particularly Excel and PowerPoint.
  • Fluent English and Thai communication skills.

What's on Offer

  • Opportunity to join one of the world's most recognized consumer technology and entertainment brands.
  • Regional exposure within a dynamic and highly collaborative international organization.
  • High-impact role with ownership of retail marketing strategy and execution.
  • Close collaboration with commercial, marketing, finance, and regional leadership teams.
  • Competitive salary and comprehensive benefits package.
  • Excellent opportunities for professional development and long-term career growth.
Contact
Daryl Blondel
Quote job ref
JN-062026-7050237
Phone number
+6620125003

Job summary

Sector
Marketing
Specialisation
Trade Marketing
What is your area of specialisation?
Retail
Location
Bangkok
Contract Type
Permanent
Consultant name
Daryl Blondel
Consultant phone
+6620125003
Job Reference
JN-062026-7050237

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.