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Marketing Director - Leading International University

Bangkok Permanent THB220,000 - THB2,500,000 per year View Job Description
Lead the university's integrated marketing, branding and communications strategy to strengthen its market position and drive domestic and international student recruitment.
  • Shape the marketing strategy of a leading higher education institution
  • Lead a high-impact marketing function.

About Our Client

Our client is a leading private university in Thailand with a strong reputation for innovation, internationalization and industry-focused education. The institution offers a broad portfolio of undergraduate and postgraduate programs and is actively strengthening its position as a destination of choice for students from Thailand and across Asia.

Job Description

  • Develop and implement comprehensive marketing strategies to achieve organisational goals.
  • Oversee the planning and execution of marketing campaigns across various channels.
  • Lead the marketing team, ensuring alignment with business objectives.
  • Collaborate with internal departments and external agencies to enhance brand visibility.
  • Analyse market trends and competitor activities to inform decision-making.
  • Manage the marketing budget and optimise resource allocation.
  • Monitor campaign performance and provide regular reports to stakeholders.
  • Ensure compliance with industry standards and best practices.

The Successful Applicant

  • Bachelor's or Master's degree in Marketing, Communications, Business or a related field.
  • Minimum 8 years of experience in sales and marketing, including at least 3 years in a leadership position.
  • Experience in higher education, education services or another mission-driven organization is strongly preferred.
  • Strong expertise in digital marketing, content strategy, brand management and multi-channel campaigns.
  • Experience with student recruitment or customer acquisition in an international environment is highly desirable.
  • Proven ability to develop and execute strategic marketing initiatives with measurable business outcomes.
  • Strong leadership, communication and stakeholder management skills.
  • Ability to work effectively with senior management and multiple internal functions.
  • Fluency in English is essential; Thai language skills would be an advantage.

What's on Offer

  • Senior leadership position with significant ownership of the university's marketing strategy.
  • Opportunity to shape the brand and student acquisition strategy of a leading higher education institution.
  • International and dynamic working environment with strong exposure to senior stakeholders.
  • Competitive executive-level compensation package.
  • Opportunity to lead and develop a dedicated marketing team.
Contact
Daryl Blondel
Quote job ref
JN-082026-7084534
Phone number
+6620125003

Job summary

Sector
Marketing
Specialisation
Marketing/Director/VP
What is your area of specialisation?
Not For Profit
Location
Bangkok
Contract Type
Permanent
Consultant name
Daryl Blondel
Consultant phone
+6620125003
Job Reference
JN-082026-7084534

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.