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Key Account Manager - (Chinese Speaking)

Bangkok Permanent View Job Description
The role is responsible for managing and growing strategic relationships with Chinese OEM automotive customers, driving new business opportunities, and ensuring successful program execution from quotation through production. The role serves as the primary commercial liaison between customers and internal teams, supporting revenue growth, customer satisfaction, and long-term partnership development within SAT's automotive business.
  • Lead strategic partnerships with fast-growing Chinese automotive OEMs and EV
  • Join a well-established automotive industry leader with strong growth ambitions.

About Our Client

Somboon Advance Technology Public Company Limited (SAT) is one of Thailand's leading automotive parts manufacturers, with more than 55 years of experience serving the automotive and agricultural machinery industries. The company is recognized for its manufacturing excellence, innovation, and commitment to sustainable growth, supporting both local and international OEM customers across Asia.

Job Description

Key Responsibilities

  • Manage and develop relationships with assigned Chinese OEM customers, acting as the primary point of contact for all commercial matters.
  • Drive sales growth by identifying new business opportunities, securing new programs, and expanding existing customer accounts.
  • Lead RFQ activities, prepare commercial proposals, negotiate pricing, and support contract discussions with customers.
  • Coordinate closely with Engineering, Production, Quality, Supply Chain, and Project teams to ensure successful project execution and customer satisfaction.
  • Monitor customer demand, sales forecasts, and market trends to support strategic business planning and revenue growth.
  • Ensure timely resolution of customer issues and maintain high levels of service and responsiveness.
  • Conduct regular customer visits, business reviews, and relationship-building activities with key stakeholders.
  • Prepare sales reports, account plans, and business performance updates for management.
  • Support new product launches and program milestones to ensure on-time delivery and achievement of customer expectations.
  • Act as the voice of the customer within the organization, driving continuous improvement and long-term partnership development.

The Successful Applicant

Successful CandidateThe ideal candidate is a commercially driven and relationship-focused sales professional with proven experience managing OEM automotive customers and driving business growth. They possess strong communication and negotiation skills, are fluent in Mandarin Chinese and English, and are comfortable working in a fast-paced, cross-functional manufacturing environment.Key Requirements:

  • Bachelor's degree in Business Administration, Marketing, Engineering, or a related field.
  • Minimum 5 years of experience in Key Account Management, Sales, Business Development, or Commercial roles within the automotive industry.
  • Experience managing OEM customers, preferably Chinese automotive manufacturers or Tier 1 automotive suppliers.
  • Fluent in Mandarin Chinese and English, with the ability to communicate effectively across diverse stakeholder groups.
  • Strong commercial acumen with experience in pricing, quotations, negotiations, and contract management.
  • Excellent relationship-building, presentation, and stakeholder management skills.
  • Proactive, results-oriented, and capable of identifying and securing new business opportunities.
  • Strong project coordination and problem-solving abilities, with the ability to work effectively across multiple functions.
  • Willingness to travel domestically and internationally as required.



Personal Attributes:

  • Customer-centric mindset
  • Strong business partnering skills
  • Strategic thinker with a growth-oriented mindset
  • High level of ownership and accountability
  • Adaptable and effective in multicultural environments
  • Able to influence and build trust with both customers and internal stakeholders



This role is ideal for a sales professional who enjoys building strategic customer relationships, winning new business, and contributing to the growth of a leading automotive manufacturing organization.

What's on Offer

What Is on Offer for the Candidate?

  • Opportunity to manage and develop strategic relationships with leading Chinese automotive OEMs and key industry players.
  • Exposure to regional and international business opportunities within the fast-growing automotive and EV sectors.
  • A key commercial role with high visibility and the ability to directly influence business growth and customer strategy.
  • Career development opportunities within one of Thailand's leading automotive component manufacturers.
  • Collaborative work environment with cross-functional exposure to Engineering, Manufacturing, Quality, and Supply Chain teams.
  • Competitive salary package, performance-based incentives, and comprehensive employee benefits.
  • Opportunity to work in a dynamic, multicultural environment that values innovation, operational excellence, and continuous improvement.
Contact
Akira Meelab
Quote job ref
JN-072026-7070483
Phone number
+6620125024

Job summary

Sector
Sales
Specialisation
Account Manager
What is your area of specialisation?
Retail
Location
Bangkok
Contract Type
Permanent
Consultant name
Akira Meelab
Consultant phone
+6620125024
Job Reference
JN-072026-7070483

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.