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Head of Traditional Trade - FMCG

Bangkok Noi Permanent View Job Description
The Head of Traditional Trade will lead a dedicated sales team to cultivate relationships and drive sales within the traditional trade channel. The role is fundamental to achieving the company's ambitious growth objectives within the FMCG industry.
  • Strategic Impact and Leadership Visibility
  • Career Growth and Market Influence

About Our Client

This organisation is a prominent player within the FMCG sector.

Job Description

  • Provide strategic direction for the Traditional Trade Sales team
  • Identify and cultivate relationships with key stakeholders within the traditional trade channel
  • Develop and implement sales strategies in line with company objectives
  • Monitor and report on sales performance and market trends
  • Work closely with other departments to ensure product availability and visibility
  • Manage and motivate a dedicated sales team
  • Ensure compliance with company policies and industry regulations
  • Participate in relevant industry events to promote the company's products

The Successful Applicant

A successful Head of Traditional Trade should have:

  • Minimum 10-15 years of commercial experience in leading Traditional Trade operations within the FMCG, Consumer Goods, or Retail sector.
  • Proven track record of successfully managing large-scale sales teams and complex distributor networks.
  • Deep understanding of RTM models, field execution, and trade marketing best practices.
  • Strong leadership, influencing, and stakeholder management skills.
  • Highly strategic, yet hands-on and operationally savvy.
  • Financial and commercial acumen with P&L management experience.
  • Excellent communication skills in [local language] and English.
  • Bachelor's degree in Business Administration, Marketing, or related fields; MBA preferred.

What's on Offer

  • A competitive salary
  • Attractive bonus and allowance
  • Opportunity to lead a dedicated team within a well-established company
  • Exciting role within the vibrant FMCG industry
  • Positive work culture with a focus on employee growth and satisfaction



Contact
Pla Lertsiri
Quote job ref
JN-042025-6728004
Phone number
+662 012 5061

Job summary

Sector
Sales
Specialisation
Sales Manager/Director/VP
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Bangkok Noi
Contract Type
Permanent
Consultant name
Pla Lertsiri
Consultant phone
+662 012 5061
Job Reference
JN-042025-6728004

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.