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GM - Sales & Market Expansion Lead (Domestic & International)

Bangkok Permanent THB200,000 - THB250,000 per month (THB2,400,000 - THB3,000,000 per year) View Job Description
Lead owns full P&L and drives omnichannel growth across Thailand and export markets, leading pricing, promotion, forecasting, and distributor performance for branded portfolios. Build a high‑performing sales organization and executes go‑to‑market strategies spanning modern trade, e‑commerce, D2C, and regional expansion.
  • Own full P&L and shape strategy across Thailand and export markets.
  • Lead omnichannel growth: MT, e‑commerce, D2C, and products specialty.

About Our Client

Our client is a leading consumer goods company in Thailand with a strong portfolio of trusted local and international food brands, supported by nationwide distribution and in‑house capabilities. With approximately THB 8 billion in annual revenue, the company is focused on driving branded growth, omnichannel expansion, and regional market development.

Job Description

  • Own full P&L and deliver profitable, sustainable revenue growth
  • Scale omnichannel sales across MT, e‑commerce, D2C, and pet specialty
  • Lead regional expansion with distributors and export market entry
  • Build winning teams and elevate execution excellence nationwide
  • Partner with Marketing to activate strong brands and GTM strategies



The Successful Applicant

  • 10+ years in FMCG branded sales, food or consumer goods preferred
  • Proven 5+ years in leading of national sales teams (40-50 staffs)with P&L ownership
  • Strong omnichannel expertise across MT, e‑commerce, and D2C
  • Hands‑on commercial mindset in pricing, margins, and trade terms
  • Data‑driven, decisive leader fluent in Thai and English



What's on Offer

  • Chance to drive growth in the FMCG industry
  • Take full ownership from strategy to execution across channels and markets.



If you are passionate about sales and the FMCG industry, we encourage you to apply for this exciting GM - Branded Sales & Market Expansion role in Bangkok.

Contact
Phornpisoot Sonsanam
Quote job ref
JN-012026-6924687
Phone number
+6620125005

Job summary

Sector
Sales
Specialisation
Sales Manager/Director/VP
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Bangkok
Contract Type
Permanent
Consultant name
Phornpisoot Sonsanam
Consultant phone
+6620125005
Job Reference
JN-012026-6924687

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.