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Global Brand manager - FMCG

Bangkok Noi Permanent View Job Description
We are seeking an experienced global marketing professional to lead brand strategy, innovation, and integrated marketing initiatives across international markets. This role will play a critical part in driving brand growth, launching new products, and ensuring consistent brand execution worldwide.
  • Lead brand strategy across markets and shape global business growth.
  • Own innovation launches with high visibility and international impact.

About Our Client

Our client is a leading international consumer goods organization with a strong portfolio of well-established brands and a growing presence across global markets. The company is known for its commitment to innovation, consumer-centric marketing, and long-term brand building.

Job Description

  • Develop and execute global brand strategies that strengthen brand equity and support sustainable business growth.
  • Define strategic communication frameworks and marketing direction across international markets.
  • Lead new product development initiatives from concept to launch.
  • Build and execute global launch strategies in collaboration with regional and local teams.
  • Ensure alignment between global marketing objectives and local market execution plans.
  • Develop integrated marketing campaigns that deliver consistent brand messaging worldwide.
  • Create and oversee master brand assets, toolkits, and campaign materials for market adaptation.
  • Manage relationships with creative, media, and other external agency partners.
  • Collaborate closely with cross-functional stakeholders including commercial, insights, innovation, and supply chain teams.
  • Provide strategic guidance to local marketing teams on annual planning and brand priorities.
  • Monitor market performance and identify opportunities to accelerate growth.
  • Manage global marketing budgets and ensure efficient allocation of investments.
  • Track marketing effectiveness and optimize resource deployment against business objectives.
  • Drive best-practice sharing and strengthen collaboration across markets.
  • Champion a proactive, results-oriented culture while leading key strategic initiatives.

The Successful Applicant

A successful Global Brand Manager should have:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 7+ years of experience in brand management, marketing, or category management within consumer goods, beauty, healthcare, or related industries.
  • Proven experience leading product launches and managing global or regional brands.
  • Strong strategic thinking, project management, and stakeholder management capabilities.
  • Excellent communication skills with the ability to influence and collaborate across diverse international teams.

What's on Offer

  • Competitive salary ranging from 1,944,000 to 2,376,000 THB annually.
  • Additional benefits including an allowance and hybrid working options.
  • Opportunity to work in a key role within the Global FMCG industry.



You can apply.

Contact
Jean Ratanayatikul
Quote job ref
JN-072026-7066569
Phone number
+6620125022

Job summary

Sector
Marketing
Specialisation
General Management
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Bangkok Noi
Contract Type
Permanent
Consultant name
Jean Ratanayatikul
Consultant phone
+6620125022
Job Reference
JN-072026-7066569

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.