General Manager - Sales | Luxury Automotive Brand)

Bangkok Permanent View Job Description
The General Manager - Sales is responsible for leading the overall sales strategy, revenue growth, and market expansion for a prestigious luxury automotive brand. This role drives commercial performance, develops high-performing sales teams, enhances customer acquisition and retention, and ensures exceptional client experiences aligned with the brand's global standards and values.The ideal candidate is a strategic business leader with extensive experience in luxury automotive sales, ultra-high-net-worth customer engagement, dealer network management, and premium brand positioning.
  • Lead a Prestigious Luxury Brand with Significant Market Impact
  • Exceptional Leadership Growth and International Exposure

About Our Client

Our client is a leader within the premium mobility sector, the company serves a discerning clientele and maintains the highest standards of excellence across its products, services, and brand engagement.

Job Description



Key Responsibilities

  • Develop and execute annual and long-term sales strategies to achieve revenue, profitability, and market share objectives.
  • Identify growth opportunities and establish action plans to maximize sales performance across all channels.
  • Monitor industry trends, competitor activities, customer preferences, and market dynamics to ensure competitive advantage.
  • Collaborate with regional and global stakeholders to align local business plans with corporate objectives.
  • Own and deliver annual sales volume, revenue, and profitability targets.
  • Establish sales KPIs and performance metrics, ensuring effective monitoring and reporting.
  • Drive forecasting accuracy and manage vehicle allocation to optimize sales opportunities.
  • Implement sales initiatives and campaigns that support sustainable business growth.
  • Ensure an exceptional end-to-end customer journey consistent with luxury brand expectations.
  • Build and maintain strong relationships with high-net-worth and ultra-high-net-worth clients.
  • Lead customer acquisition, loyalty, and retention strategies.
  • Oversee resolution of critical customer concerns, ensuring the highest levels of satisfaction.
  • Manage dealer partner performance to ensure achievement of sales targets and operational excellence.
  • Establish clear performance benchmarks and support dealer development initiatives.
  • Conduct regular business reviews with dealer leadership teams.
  • Ensure adherence to brand standards, policies, and customer experience requirements.
  • Lead, motivate, and develop a high-performing sales organization.
  • Foster a culture of accountability, collaboration, customer-centricity, and continuous improvement.
  • Coach and mentor sales leaders to maximize performance and career development.
  • Identify organizational capability gaps and implement effective talent development plans.
  • Prepare annual budgets, sales forecasts, and strategic business plans.
  • Monitor sales profitability and optimize commercial activities to achieve financial targets.
  • Ensure efficient utilization of resources and inventory management.
  • Provide regular performance updates and strategic recommendations to executive management.
  • Partner closely with Marketing teams to execute product launches, customer events, and experiential marketing activities.
  • Support brand-building initiatives that strengthen market positioning and customer engagement.
  • Ensure sales activities consistently reflect the exclusivity, heritage, and prestige of the brand.

The Successful Applicant

A successful GM - Sales & Marketing should have:

  • 12+ years of progressive sales leadership experience, ideally within luxury automotive, premium brands, luxury retail, hospitality, or related industries.
  • Proven success in achieving and exceeding sales, profitability, and market share targets.
  • Strong experience engaging with high-net-worth and ultra-high-net-worth customers.
  • Exceptional leadership and people development capabilities.
  • Strategic thinker with strong analytical and commercial decision-making skills.
  • High level of professionalism, integrity, and discretion.
  • Passion for luxury brands, customer excellence, and performance-driven cultures.
  • Experience working within an international or multinational business environment is highly advantageous.



What's on Offer

This opportunity offers the chance to take on a highly visible leadership role within a globally recognized luxury brand, where you will have a direct impact on commercial success, customer engagement, and market growth. The position is designed for an ambitious executive seeking both strategic influence and long-term career progression in a premium business environment

Contact
Akira Meelab
Quote job ref
JN-072026-7057809
Phone number
+6620125024

Job summary

Sector
Sales
Specialisation
General Management
What is your area of specialisation?
Industrial / Manufacturing
Location
Bangkok
Contract Type
Permanent
Consultant name
Akira Meelab
Consultant phone
+6620125024
Job Reference
JN-072026-7057809

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.