Back to search

CRM Manager - SEA

Bangkok Province Permanent THB1,620,000 - THB1,800,000 per year View Job Description
This is a regional CRM leadership role responsible for driving member lifecycle, engagement, retention, loyalty, and rewards initiatives across SEA markets. The position works closely with senior leadership and international stakeholders to develop and execute data-driven CRM strategies that enhance member experience and business performance.
  • Regional SEA Exposure with High Visibility
  • Opportunity to Shape Customer Experience for a Premium Lifestyle Brand

About Our Client

Join a leading international premium lifestyle organization recognized for delivering exceptional customer experiences and building highly engaged membership communities across multiple markets. This regional role offers the opportunity to shape customer engagement strategies and drive meaningful impact across Southeast Asia.

Job Description

  • Develop and implement CRM campaigns to increase member engagement and retention.
  • Analyse member data to identify trends and improve customer experiences.
  • Collaborate with the marketing team to integrate CRM strategies into broader campaigns.
  • Monitor and report on the effectiveness of CRM initiatives.
  • Work closely with internal teams to ensure seamless execution of campaigns.
  • Utilise data-driven insights to personalise communication and offers for members.
  • Identify opportunities to optimise CRM tools and processes.
  • Maintain compliance with data protection regulations in all CRM activities.

The Successful Applicant

  • CRM, Loyalty, Customer Engagement, Lifecycle Marketing, Retention Marketing, or Customer Experience expertise.
  • Experience with platforms such as Braze, Salesforce Marketing Cloud, Adobe Campaign, Emarsys, HubSpot, or similar CRM technologies.
  • Strong analytical mindset with experience using customer insights to improve engagement and retention.
  • Experience managing multi-channel customer communications and automated customer journeys.
  • Ability to work effectively across regional and cross-functional stakeholder groups.

What's on Offer

  • Competitive compensation package and attractive wellness benefits
  • Regional SEA scope with exposure to international stakeholders.
Contact
Narunya Rueangcharoenthum
Quote job ref
JN-102026-7125341
Phone number
+66 2 012 5101

Job summary

Sector
Marketing
Specialisation
CRM
What is your area of specialisation?
Leisure, Travel & Tourism
Location
Bangkok Province
Contract Type
Permanent
Consultant name
Narunya Rueangcharoenthum
Consultant phone
+66 2 012 5101
Job Reference
JN-102026-7125341

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.