Country Commercial Director - Consumer Technology

Bangkok Permanent View Job Description
We are looking for a senior commercial leader to drive the growth and performance of an established international consumer technology business in Thailand.
  • Lead a major consumer business in Thailand.
  • Shape the next stage of growth.

About Our Client

Our client is an international consumer technology company with a strong presence in Thailand and across the Asia-Pacific region.

The company operates in a highly competitive, fast-moving consumer market and has an established brand presence, extensive partner network and significant growth ambitions in Thailand.

The successful candidate will lead the local business and work closely with regional and global stakeholders to drive sustainable commercial growth.

Job Description

  • Take overall responsibility for the Thailand business performance, with a strong focus on commercial growth and profitability.
  • Develop and execute the Thailand business strategy in line with regional and global objectives.
  • Lead and develop the Sales and Commercial organisation, setting clear objectives, KPIs and performance standards.
  • Drive revenue, market share and profitability across key channels and customer segments.
  • Manage relationships with key retail, distribution and strategic business partners.
  • Identify new opportunities to expand the business, channels and customer base.
  • Oversee commercial planning, forecasting, pricing and promotional strategies.
  • Monitor market trends, consumer behaviour and competitor activity to identify opportunities and risks.
  • Work closely with Marketing, Finance, Supply Chain and regional teams to ensure strong business execution.
  • Take ownership of the P&L and overall financial performance of the Thailand business.
  • Build, coach and develop a high-performing local leadership team.
  • Represent the Thailand business with senior regional and global stakeholders.
  • Ensure strong execution of global and regional initiatives while adapting strategies to the local market.

The Successful Applicant

  • 12+ years of experience in Sales, Commercial or General Management roles within Consumer Electronics, Consumer Technology or closely related industries.
  • Proven track record in a senior commercial leadership position, such as Head of Sales, Commercial Director, Business Unit Head, Country Manager or General Manager.
  • Strong experience managing consumer-facing products through retail, distribution and/or e-commerce channels.
  • Demonstrated responsibility for revenue, profitability and commercial performance.
  • Strong understanding of the Thai consumer market and retail landscape.
  • Proven experience leading and developing sales and commercial teams.
  • Strong commercial and strategic mindset, combined with the ability to remain hands-on and execution-focused.
  • Experience managing senior stakeholders across regional or global organisations.
  • Excellent negotiation, communication and stakeholder management skills.
  • Strong command of Thai and English.
  • Bachelor's degree or higher in Business, Marketing, Management or a related field.

What's on Offer

  • Opportunity to lead the Thailand business of a well-established international consumer technology company.
  • High level of ownership across commercial strategy, sales, people and business performance.
  • Direct exposure to regional and global leadership teams.
  • Opportunity to shape the future growth strategy of an established business in Thailand.
  • Competitive executive compensation package, commensurate with experience.
Contact
Daryl Blondel
Quote job ref
JN-102026-7119473
Phone number
+6620125003

Job summary

Sector
Sales
Specialisation
General Management
What is your area of specialisation?
Retail
Location
Bangkok
Contract Type
Permanent
Consultant name
Daryl Blondel
Consultant phone
+6620125003
Job Reference
JN-102026-7119473

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.