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Thailand’s employment market in 2025 is marked by cautious business sentiment amid economic uncertainty, yet it remains distinctly candidate driven. As more companies establish regional setups in Thailand, competition for talent as well as earning potential continues to intensify.

Regionalisation creates leadership pathways for local professionals

According to Sonia Fernandez, Director at Michael Page Thailand, A growing trend is the relocation of regional roles to Thailand from markets such as Hong Kong, Singapore, and Japan. This shift, often part of a broader China+1 strategy, is opening up more regional managerial roles for Thai professionals. These positions are increasingly being filled by local talent across various sectors, redefining the course of career progression and compensation benchmarks. 

Salary increments for job changes typically range from 15-30%, though support functions such as HR, finance, and legal are seeing more modest adjustments. Traditional salary benchmarking is evolving, with English language proficiency commanding premium increments of 10-15%, especially in areas that demand specialised expertise. Talent priorities shift as businesses adjust to sector needs based on the latest research.

Michael Page's Thailand Salary Guide Banner: Download it by clicking here

Talent priorities shift as businesses adjust to sector transformation

The automotive industry illustrates broader structural shifts following technological advancements in the sector, as traditional players adapt to the rise of electric vehicles (EVs) and prepare for the future. While legacy firms face headwinds, EV-focused entrants are accelerating development and job creation, fueling strong demand for skilled professionals for expertise in this field.

Professionals are placing greater value on learning opportunities and strategic exposure, creating space for smaller firms and emerging brands to attract talent by offering hands-on roles and access to leadership. However, many organisations have yet to align hiring processes with market dynamics as they are expected to, and delays in decision-making are resulting in missed hires or escalating salary bids. 

Looking ahead, Thailand remains attractive due to its geopolitical stability, strategic regional position, and influx of investment from organisations all over the world, including China, Europe, and the US. As international businesses continue to expand into Thailand, opportunities across sectors are set to grow.

Related reading:

10 highest paying jobs in Thailand in 2025

Skyline of Bangkok, Thailand

To help you make informed decisions on your next job search now or in the future, we have compiled a list of the highest paying occupations in Thailand, derived from Michael Page’s proprietary 2025 Salary Guide data

While the following list of jobs in Thailand with lucrative salaries consist of mostly senior roles from our salary guide, it will help candidates at any point in their careers, even fresh graduates, identify the sectors offering competitive salary packages and opportunities to gain experience.

1. C-suite roles

Average monthly salary: THB 380,000 to THB 800,000

It is not surprising that executive positions are among the highest-paying jobs in Thailand. C-suite roles bring immense value to organisations through strategic guidance, vision and innovation, financial management, operational excellence, talent development, stakeholder management, risk management, governance, and change management. These executives play a critical role in driving the organisation’s success, growth, and long-term sustainability.

(Browse C-suite roles

2. Human Resources Director

Average monthly salary: THB 700,000

The HR director in the FMCG sector leads the people strategy to support high-performance culture, agility, and commercial performance. This high-paying career ensures alignment between HR initiatives and business priorities while managing all aspects of human capital in a fast-paced, consumer-driven environment. 

Key responsibilities:
  • Develop and execute HR development plans that support FMCG business strategies and transformation
  • Lead talent acquisition, workforce planning, and succession plans
  • Oversee performance management, learning, and executive development programmes
  • Drive employee engagement, retention, and organisational culture initiatives
  • Ensure compliance with Thai labour laws and corporate policies
  • Partner with business leaders to align HR solutions with operational needs
  • Lead HR operations, compensation, and benefits strategy to stay market competitive
  • Manage and develop the HR team to ensure strategic impact and service excellence

(Browse HR jobs)

3. Commercial Director

Average monthly salary: THB 400,000

The commercial director leads the revenue growth strategy, overseeing sales performance, customer engagement, and market expansion. This role is critical in driving commercial excellence, building strategic partnerships, and ensuring the business meets its financial targets in Thailand’s competitive market. 

Key responsibilities:
  • Define and execute sales plans to achieve revenue and margin goals
  • Lead national or regional sales teams across channels and customer segments
  • Identify market opportunities and expand commercial footprint
  • Build and maintain strong relationships with key clients and partners
  • Collaborate with marketing, product, and supply chain teams to align on go-to-market plans
  • Monitor sales performance, forecasting, and pipeline management
  • Lead, mentor, and develop the sales organisation for long-term growth

(Browse sales jobs

4. Regional Supply Chain Director

Average monthly salary: THB 400,000

The regional supply chain director oversees end-to-end supply chain operations across multiple markets, ensuring strategic alignment, operational efficiency, and cost-effectiveness. This directorial role is pivotal in driving regional standardisation, supplier performance, and supply resilience. 

Key responsibilities:
  • Develop and lead regional supply chain direction across procurement, logistics, and planning
  • Drive operational excellence, cost optimisation, and service level improvement
  • Oversee supplier relationship management and strategic sourcing across markets
  • Ensure compliance with regional regulations, sustainability goals, and internal policies
  • Collaborate with commercial, manufacturing, and finance teams to support business priorities
  • Standardise processes, systems, and KPIs to enhance regional visibility and control
  • Lead and develop cross-border supply chain teams to build regional capability and agility

(Browse procurement & supply chain roles

5. Finance Director

Average monthly salary: THB 400,000

The finance director leads the financial strategic thinking and operations of the organisation in Thailand, ensuring sound financial management, compliance, and strategic support to drive business growth and performance. 

Key responsibilities:
  • Develop and execute financial strategies aligned with business objectives
  • Oversee budgeting, forecasting, financial planning, and analysis
  • Ensure accurate financial reporting and compliance with Thai regulations
  • Manage cash flow, working capital, and investment decisions
  • Partner with senior management to provide financial insights for strategic decisions
  • Implement internal controls, risk management, and audit processes
  • Lead and develop the finance team to strengthen business partnering capabilities

(Browse accounting & finance roles

6. Head of Market Access

Average monthly salary: THB 395,000

The head of market access is responsible for shaping and executing strategies to secure product reimbursement, pricing approvals, and broad market entry within Thailand’s healthcare ecosystem. This role bridges external policy engagement among professionals in the medical field with internal commercial and medical goals to ensure sustainable patient access. 

Key responsibilities:
  • Develop and lead market access plans to support product launches and portfolio expansion
  • Engage with government bodies, payers, and healthcare stakeholders to shape access pathways
  • Manage health economics, pricing, and reimbursement submissions
  • Generate and communicate value propositions tailored to local healthcare systems
  • Collaborate with regulatory, medical, and commercial teams to align access objectives
  • Monitor policy developments and adapt strategy to local healthcare trends
  • Build and lead a cross-functional access team to support national and regional initiatives

(Browse healthcare & life sciences roles)

7. Marketing Director

Average monthly salary: THB 370,000

The marketing director leads the brand, product, and retail marketing strategy to drive consumer engagement, market share, and sales growth. This role is central to shaping brand identity and delivering consistent, impactful campaigns across Thailand’s dynamic consumer landscape.

Key responsibilities:
  • Develop and implement integrated marketing strategies across FMCG, e-commerce and retail channels
  • Lead brand positioning, product launches, and shopper marketing initiatives
  • Oversee digital, ATL/BTL, and in-store marketing campaigns to boost visibility and sales
  • Analyse consumer insights and market data to inform strategy and innovation
  • Manage marketing budgets and ensure return on investment
  • Collaborate with sales, trade marketing, and merchandising teams for aligned execution
  • Build and lead high-performing marketing teams to deliver brand and business objectives

(Browse marketing roles

8. Head of IT

Average monthly salary: THB 350,000

The head of IT is responsible for leading the organisation’s technology strategy and operations in Thailand. This high paying tech role ensures that IT systems, infrastructure, and digital solutions effectively support business performance, innovation, and security.

Key responsibilities:
  • Define and execute the IT strategy aligned with business goals
  • Oversee IT infrastructure, systems, and support services across all functions
  • Ensure cybersecurity, data protection, and regulatory compliance
  • Lead implementation of digital tools, automation, and enterprise systems
  • Manage IT budgets, vendor relationships, and technology investments
  • Collaborate with cross-functional teams to deliver technology-enabled business solutions
  • Build and lead a capable IT team to support operational excellence and innovation

(Browse technology roles)

9. ESG Advisor

Average monthly salary: THB 315,000

The ESG advisor provides strategic guidance on environmental, social, and governance (ESG) initiatives to help organisations in Thailand meet regulatory requirements, stakeholder expectations, and sustainability goals. This role supports ESG integration into core business practices and long-term value creation. 

Key responsibilities:
  • Advise on ESG strategy development and integration across business functions
  • Assess ESG risks, opportunities, and performance against industry standards
  • Support sustainability reporting and disclosures in line with global frameworks (e.g. GRI, TCFD)
  • Engage with internal and external stakeholders to drive ESG alignment and communication
  • Monitor ESG trends, regulations, and best practices to inform decision-making
  • Collaborate with cross-functional teams to implement ESG initiatives and track impact
  • Provide training and build awareness on ESG principles within the organisation

(Browse sustainability & ESG roles here) 

10. Senior Legal Counsel

Average monthly salary: THB 300,000

The senior legal counsel provides expert legal support across corporate, commercial, regulatory, and compliance matters. This role ensures the organisation operates within Thai legal frameworks while mitigating legal risks and enabling strategic business decisions. 

Key responsibilities:
  • Draft, review, and negotiate contracts, agreements, and legal documents
  • Ensure compliance with the country laws, industry regulations, and internal policies
  • Support dispute resolution, litigation, and risk management strategies
  • Collaborate with tax, finance, and compliance teams on regulatory filings and audits
  • Liaise with external counsel and regulatory authorities when necessary
  • Provide legal training, insights and guidance to internal stakeholders

(Browse legal, tax & compliance roles here)

Explore more salary insights

Michael Page's Thailand Salary Guide Banner: Download it by clicking here

To get a comprehensive view of salaries and market benchmarks across various industries and roles in Thailand, download the full Michael Page Salary Guide, which features the average salary of roles in Thailand’s dynamic job market, or use our Salary Comparison Tool to see how your compensation compares to the industry standards.

Disclaimer: Salaries can differ from one company to another and depending on your skills, knowledge, experience, and specialisations. 

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