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Thailand’s employment market in 2025 is marked by cautious business sentiment amid economic uncertainty, yet it remains distinctly candidate driven. As more companies establish regional setups in Thailand, competition for talent as well as earning potential continues to intensify.
According to Sonia Fernandez, Director at Michael Page Thailand, A growing trend is the relocation of regional roles to Thailand from markets such as Hong Kong, Singapore, and Japan. This shift, often part of a broader China+1 strategy, is opening up more regional managerial roles for Thai professionals. These positions are increasingly being filled by local talent across various sectors, redefining the course of career progression and compensation benchmarks.
Salary increments for job changes typically range from 15-30%, though support functions such as HR, finance, and legal are seeing more modest adjustments. Traditional salary benchmarking is evolving, with English language proficiency commanding premium increments of 10-15%, especially in areas that demand specialised expertise. Talent priorities shift as businesses adjust to sector needs based on the latest research.
The automotive industry illustrates broader structural shifts following technological advancements in the sector, as traditional players adapt to the rise of electric vehicles (EVs) and prepare for the future. While legacy firms face headwinds, EV-focused entrants are accelerating development and job creation, fueling strong demand for skilled professionals for expertise in this field.
Professionals are placing greater value on learning opportunities and strategic exposure, creating space for smaller firms and emerging brands to attract talent by offering hands-on roles and access to leadership. However, many organisations have yet to align hiring processes with market dynamics as they are expected to, and delays in decision-making are resulting in missed hires or escalating salary bids.
Looking ahead, Thailand remains attractive due to its geopolitical stability, strategic regional position, and influx of investment from organisations all over the world, including China, Europe, and the US. As international businesses continue to expand into Thailand, opportunities across sectors are set to grow.
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To help you make informed decisions on your next job search now or in the future, we have compiled a list of the highest paying occupations in Thailand, derived from Michael Page’s proprietary 2025 Salary Guide data.
While the following list of jobs in Thailand with lucrative salaries consist of mostly senior roles from our salary guide, it will help candidates at any point in their careers, even fresh graduates, identify the sectors offering competitive salary packages and opportunities to gain experience.
It is not surprising that executive positions are among the highest-paying jobs in Thailand. C-suite roles bring immense value to organisations through strategic guidance, vision and innovation, financial management, operational excellence, talent development, stakeholder management, risk management, governance, and change management. These executives play a critical role in driving the organisation’s success, growth, and long-term sustainability.
(Browse C-suite roles)
The HR director in the FMCG sector leads the people strategy to support high-performance culture, agility, and commercial performance. This high-paying career ensures alignment between HR initiatives and business priorities while managing all aspects of human capital in a fast-paced, consumer-driven environment.
(Browse HR jobs)
The commercial director leads the revenue growth strategy, overseeing sales performance, customer engagement, and market expansion. This role is critical in driving commercial excellence, building strategic partnerships, and ensuring the business meets its financial targets in Thailand’s competitive market.
(Browse sales jobs)
The regional supply chain director oversees end-to-end supply chain operations across multiple markets, ensuring strategic alignment, operational efficiency, and cost-effectiveness. This directorial role is pivotal in driving regional standardisation, supplier performance, and supply resilience.
(Browse procurement & supply chain roles)
The finance director leads the financial strategic thinking and operations of the organisation in Thailand, ensuring sound financial management, compliance, and strategic support to drive business growth and performance.
(Browse accounting & finance roles)
The head of market access is responsible for shaping and executing strategies to secure product reimbursement, pricing approvals, and broad market entry within Thailand’s healthcare ecosystem. This role bridges external policy engagement among professionals in the medical field with internal commercial and medical goals to ensure sustainable patient access.
(Browse healthcare & life sciences roles)
The marketing director leads the brand, product, and retail marketing strategy to drive consumer engagement, market share, and sales growth. This role is central to shaping brand identity and delivering consistent, impactful campaigns across Thailand’s dynamic consumer landscape.
(Browse marketing roles)
The head of IT is responsible for leading the organisation’s technology strategy and operations in Thailand. This high paying tech role ensures that IT systems, infrastructure, and digital solutions effectively support business performance, innovation, and security.
(Browse technology roles)
The ESG advisor provides strategic guidance on environmental, social, and governance (ESG) initiatives to help organisations in Thailand meet regulatory requirements, stakeholder expectations, and sustainability goals. This role supports ESG integration into core business practices and long-term value creation.
(Browse sustainability & ESG roles here)
The senior legal counsel provides expert legal support across corporate, commercial, regulatory, and compliance matters. This role ensures the organisation operates within Thai legal frameworks while mitigating legal risks and enabling strategic business decisions.
(Browse legal, tax & compliance roles here)
To get a comprehensive view of salaries and market benchmarks across various industries and roles in Thailand, download the full Michael Page Salary Guide, which features the average salary of roles in Thailand’s dynamic job market, or use our Salary Comparison Tool to see how your compensation compares to the industry standards.
Disclaimer: Salaries can differ from one company to another and depending on your skills, knowledge, experience, and specialisations.
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