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Senior Product Marketing Manager - TV

Bangkok Permanent THB1,400,000 - THB1,400,000 per year View Job Description
Lead the marketing strategy, business planning and P&L of the TV category, driving sales growth and profitability through data-driven commercial and marketing initiatives.
  • Own the full TV category strategy and P&L
  • Work in a highly international environment.

About Our Client

A leading global consumer electronics company with a strong international presence and an established portfolio of innovative products across multiple markets.

Job Description

  • Develop and execute the marketing and commercial strategy for the TV category to achieve sales and profitability targets.
  • Analyse market trends, customer behaviour, product performance and competitive activity to identify business opportunities.
  • Lead monthly business planning, sales forecasting and sell-out monitoring, working closely with the Sales team and dealers.
  • Prepare and present monthly sales plans and forecasts to Management and HQ.
  • Drive initiatives to achieve sales targets while managing commercial investment and profitability within budget.
  • Lead SKU/ranging, pricing and promotional strategies across stores.
  • Conduct regular store visits to monitor execution, market conditions and customer feedback.
  • Monitor and improve sales forecast accuracy, inventory levels and commercial investment.
  • Take full responsibility for the P&L of the TV category and contribute directly to overall company profitability.

The Successful Applicant

  • 10+ years of experience in Sales and Marketing, ideally within consumer electronics, FMCG or another fast-moving consumer environment.
  • Proven experience in business planning, commercial planning or business analysis.
  • Strong data analysis and Excel skills, particularly for forecasting and PSI management.
  • Strong commercial mindset with the ability to translate data into clear business plans and actions.
  • Fluent English, with the ability to work effectively in an international environment.
  • Strong communication and stakeholder management skills, with experience working across HQ, dealers, Sales and Marketing teams.
  • Highly proactive, hands-on and entrepreneurial, with a strong sense of ownership and accountability.
  • Comfortable working under pressure and managing multiple priorities.
  • Strong organisational skills and a continuous-improvement mindset.

What's on Offer

  • Strategic ownership of a major consumer electronics category, with direct responsibility for business performance and P&L.
  • Opportunity to work with a global international organisation and collaborate directly with regional/global HQ teams.
  • High level of visibility and exposure to senior management.
  • A role combining strategy, commercial planning, marketing, analytics and execution.
  • Opportunity to have a tangible impact on the growth and profitability of a key business category.
Contact
Daryl Blondel
Quote job ref
JN-082026-7077784
Phone number
+6620125003

Job summary

Sector
Marketing
Specialisation
Product Marketing
What is your area of specialisation?
Retail
Location
Bangkok
Contract Type
Permanent
Consultant name
Daryl Blondel
Consultant phone
+6620125003
Job Reference
JN-082026-7077784

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.