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Product Marketing Manager - Consumer Electronics

Bangkok Permanent THB1,400,000 - THB1,440,000 per year View Job Description
Lead the product marketing strategy and commercial performance of the TV category, from business planning and pricing to promotions, ranging and profitability.
  • Join a globally recognised consumer electronics brand.
  • Take ownership of strategy, business planning and P&L for the TV category.

About Our Client

Our client is a leading global consumer electronics company with a strong international presence and a portfolio of highly recognised products across entertainment, technology and digital consumer solutions.

Job Description

  • Develop and execute the marketing strategy for the TV category to achieve sales and profitability targets.
  • Analyse customer, market, product and competitor trends and translate insights into marketing initiatives.
  • Lead business planning for the category, including monthly sales forecasting and monitoring of sell-out and market inventory by dealer and store.
  • Prepare and propose monthly sales plans to the Management Team and regional/global headquarters.
  • Identify and implement commercial actions to achieve sales targets while managing profitability within the allocated budget.
  • Lead SKU ranging, pricing and promotional strategies across retail stores.
  • Regularly visit stores to monitor execution of marketing activities and ensure alignment with customer and market needs.
  • Manage the accuracy of monthly sales forecasts and commercial investment.
  • Take full responsibility for the P&L of the assigned category and contribute to overall company profitability.
  • Work closely with Sales, dealers, HQ and other marketing teams to ensure strong execution and business performance.

The Successful Applicant

  • Minimum 10 years of experience in Sales and Marketing.
  • Previous experience in business planning, commercial planning or business analysis is required.
  • Strong analytical skills with the ability to translate data into clear and logical business plans.
  • Strong Microsoft Excel skills, particularly for sales forecasting and PSI management.
  • Good command of English, with the ability to work effectively in an international organisation.
  • Strong communication and stakeholder management skills, with the ability to work across HQ, dealers, Sales and Marketing teams.
  • Proactive, highly driven and hands-on, with a strong sense of ownership.
  • Comfortable working under pressure and managing multiple priorities.
  • Organised, efficient and constantly looking for ways to improve processes and ways of working.

What's on Offer

  • Opportunity to join a leading global consumer electronics organisation.
  • High level of ownership over a key product category and its commercial performance.
  • International exposure and regular interaction with regional/global headquarters.
  • Opportunity to work across marketing, sales, business planning and P&L management.
  • Competitive compensation package and benefits.
Contact
Daryl Blondel
Quote job ref
JN-082026-7077784
Phone number
+6620125003

Job summary

Sector
Marketing
Specialisation
Product Marketing
What is your area of specialisation?
Retail
Location
Bangkok
Contract Type
Permanent
Consultant name
Daryl Blondel
Consultant phone
+6620125003
Job Reference
JN-082026-7077784

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.