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Marketing Manager (TH), FMCG

Bangkok Permanent View Job Description
Reporting to the Regional Head of Marketing based in Singapore, this role will focus primarily on the Thailand market, with approximately 20% involvement in regional projects. The successful candidate will combine strategic thinking with strong execution capabilities, ensuring global and regional marketing strategies are translated into locally relevant campaigns that resonate with Thai consumers.
  • Regional Exposure
  • International FMCG environment

About Our Client

Our client is a well-established international FMCG company with a strong presence across Asia Pacific.

Job Description

  • Lead the development and execution of integrated marketing campaigns, brand-building initiatives, and marketing toolkits tailored to the Thai market and regional priorities.
  • Drive new product launches, portfolio management, and consumer activations to strengthen brand awareness and engagement.
  • Translate regional marketing strategies into locally relevant initiatives based on Thai consumer insights, market trends, and competitive analysis.
  • Manage marketing budgets and collaborate with external agencies to deliver effective online and offline campaigns.
  • Partner with regional headquarters and cross-functional teams across Asia Pacific to support marketing projects and ensure consistent brand positioning.
  • Monitor campaign performance, identify growth opportunities, and share marketing best practices to improve execution and effectiveness.



The Successful Applicant

  • Bachelor's or Master's degree in Marketing, Business Administration, or a related discipline.
  • At least 8 years of marketing experience, preferably within FMCG, confectionery, food, or other consumer-driven industries.
  • Strong experience in brand management, integrated marketing campaigns, product launches, portfolio management, and consumer activations.
  • Demonstrated ability to translate regional or global marketing strategies into effective local marketing initiatives.
  • A balance of strategic thinking and hands-on execution, with strong project management and cross-functional collaboration capabilities.
  • Good understanding of the Thai consumer landscape, media environment, digital ecosystem, and competitive market dynamics.
  • Experience managing external agencies, marketing budgets, and multiple projects simultaneously.
  • Comfortable working in a regional, multicultural, and matrixed organization, with the ability to collaborate effectively with stakeholders across different markets and time zones.
  • Strong analytical, presentation, communication, and influencing skills.
  • Fluent in Thai and English, with strong business-level English communication skills.
  • Additional Asian language capabilities would be an advantage.

What's on Offer

  • Permanent Marketing Manager position based in Bangkok.
  • Regional Exposure
  • Attractive package



Contact
Pla Lertsiri
Quote job ref
JN-102026-7134452
Phone number
+662 012 5061

Job summary

Sector
Marketing
Specialisation
Marketing/Director/VP
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Bangkok
Contract Type
Permanent
Consultant name
Pla Lertsiri
Consultant phone
+662 012 5061
Job Reference
JN-102026-7134452

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.