Marketing Manager | Premium Sports Retail Brand

Bangkok Permanent THB960,000 - THB1,080,000 per year View Job Description
As Marketing Manager, you will be responsible for developing and executing the local marketing strategy for Thailand, driving brand awareness, consumer engagement, and retail performance while adapting regional initiatives to the local market.
  • Play a key role in building a premium international brand in Thailand.
  • Enjoy a broad and entrepreneurial role.

About Our Client

Our client is an international premium retail brand with a strong presence across Asia, specializing in sports and lifestyle products. As part of its continued expansion in Thailand, the company is investing significantly in growing its retail footprint and strengthening its local brand presence through innovative marketing initiatives and customer engagement.

Job Description

  • Develop and execute the local marketing strategy in line with regional business objectives and brand guidelines.
  • Plan and implement integrated marketing campaigns across retail, digital, social media, events, partnerships and consumer activations.
  • Drive traffic and sales performance across retail stores through impactful marketing initiatives and promotional campaigns.
  • Lead local digital content creation, social media initiatives, KOL/influencer collaborations and community engagement.
  • Coordinate retail marketing activities including in-store branding, visual merchandising support, product launches and promotional materials.
  • Manage relationships with external agencies, media partners, production suppliers and other marketing vendors to ensure high-quality execution.
  • Monitor marketing performance, campaign effectiveness and ROI, providing regular reporting and recommendations.
  • Work closely with the Country Manager, Regional Marketing team, Sales, Retail Operations and Merchandising teams to ensure consistent brand execution.
  • Act as the brand ambassador for Thailand by ensuring strong communication, local market relevance and consistent brand representation.
  • Monitor consumer trends, competitor activities and market opportunities to continuously improve local marketing initiatives.

The Successful Applicant

  • Bachelor's degree in Marketing, Business Administration, Communications or a related field.
  • Around 5 years of marketing experience, ideally within retail, sports, consumer electronics, lifestyle or consumer goods industries.
  • Strong experience in retail marketing, consumer activation and digital marketing.
  • Proven experience managing integrated marketing campaigns across online and offline channels.
  • Experience working with agencies, influencers and external partners.
  • Strong communication, presentation and stakeholder management skills.
  • Creative mindset combined with strong project management and execution capabilities.
  • Comfortable working independently in a fast-growing and entrepreneurial environment.
  • Good understanding of the Thai consumer market and retail landscape.
  • Fluency in both Thai and English.

What's on Offer

  • Opportunity to join a fast-growing international premium retail brand at an exciting stage of expansion in Thailand.
  • Highly autonomous role with strong visibility and direct exposure to local and regional leadership.
  • Broad marketing scope covering retail, digital, consumer activation, content and brand management.
  • Dynamic and entrepreneurial working environment with significant opportunities to make an immediate impact.
  • Competitive salary package in the range of THB 80,000-95,000 per month, depending on experience.
Contact
Daryl Blondel
Quote job ref
JN-072026-7074050
Phone number
+6620125003

Job summary

Sector
Marketing
Specialisation
Digital, Online & Social Media
What is your area of specialisation?
Retail
Location
Bangkok
Contract Type
Permanent
Consultant name
Daryl Blondel
Consultant phone
+6620125003
Job Reference
JN-072026-7074050

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.