Save Job Back to Search Job Description Summary Similar JobsTake ownership of the marketing strategy.Shape a new business from the ground up.About Our ClientOur client is an international company developing a new business within the consumer products sector. As part of its expansion, the company is building its commercial and marketing capabilities and is looking for an experienced professional to take ownership of the marketing agenda for this new venture.Job DescriptionLead the development and implementation of the overall marketing strategy and go-to-market approachDrive brand positioning, marketing planning and commercial initiatives in line with business objectivesAnalyse market, consumer, competitor and channel dynamics to identify opportunities and support business decisionsDevelop and manage marketing plans, budgets, campaigns and performance trackingSupport new product launches and market-entry initiativesWork closely with Sales, Business Development, Operations, Regulatory and other relevant functionsDevelop and maintain relationships with distributors, agencies, partners and other external stakeholdersMonitor market performance and provide recommendations to support business growthPrepare regular marketing and business updates for senior managementTake a hands-on approach to building and developing the marketing function within a new-business environmentTravel internationally and work at overseas project sites when requiredThe Successful ApplicantStrong experience in the tobacco industry, ideally across marketing, brand management, trade marketing, commercial strategy or market developmentTypically 10+ years of relevant experience, with strong industry knowledgeExperience with major international tobacco companies such as PMI, JTI or BAT would be advantageousGood understanding of tobacco markets, distribution channels, regulatory environments and consumer dynamicsStrong commercial and strategic mindset with the ability to translate market insights into business opportunitiesComfortable working independently in a new-business or start-up environmentStrong stakeholder management and communication skillsWillingness to relocate and travel internationally as requiredWhat's on OfferCompetitive package, depending on experienceOpportunity to take ownership of the marketing agenda for a new businessHigh level of autonomy and direct exposure to senior managementInternational scope with opportunities for overseas travel and project exposureRelocation support / expatriate package, depending on candidate profileContactDaryl BlondelQuote job refJN-092026-7114311Phone number+6620125003Job summarySectorMarketingSpecialisationMarketing/Director/VPWhat is your area of specialisation?FMCG (Fast Moving Consumer Goods)LocationBangkokContract TypePermanentConsultant nameDaryl BlondelConsultant phone+6620125003Job ReferenceJN-092026-7114311
