Save Job Back to Search Job Description Summary Similar JobsLead product launches with strong regional exposure and impactDrive campaigns, budgets, and team leadership across channelsAbout Our ClientOur client is a well-established international brand within the premium consumer sector, recognized for its strong retail presence and commitment to quality and innovation. The company offers a dynamic, fast-paced environment with strong regional integration and career growth opportunities.Job DescriptionLead go-to-market strategy and localization of regional campaigns into the Thailand marketDevelop and execute product launch plans, including forecasting and lifecycle managementTranslate marketing strategies into clear, actionable campaigns aligned with business goalsDrive timely and consistent execution across all marketing touchpointsManage trade marketing initiatives to enhance in-store performance and customer experienceOversee visual merchandising to ensure strong alignment with brand standards and promotionsMentor and lead team members across marketing, communications, and visual merchandisingManage integrated communication strategies, including PR events and influencer collaborationsEnsure sustainability initiatives are incorporated into marketing activitiesOwn and optimize marketing budgets, tracking ROI and campaign effectivenessGenerate market insights to inform strategy and improve performanceCollaborate closely with internal stakeholders across departments for alignmentCoordinate with external agencies, mall partners, and vendors on campaign executionDefine CRM campaign objectives, segmentation, and execution planningOversee omni-channel communication and ensure accurate product information for customer-facing teamsThe Successful ApplicantA successful Marketing Lead should have:Bachelor's degree in Marketing, Business, or a related fieldProven experience in marketing, product management, or brand management within retail or FMCGStrong project management and stakeholder management skillsExperience managing budgets and analyzing campaign performance/ROILeadership experience with the ability to manage and develop a teamWhat's on OfferCompetitive base salary ranging from THB 1.94M - 2.38M per yearMonthly allowance of THB 6,000'Product allowanceBased in the CBD area of Bangkok, this permanent role offers an attractive overall package along with the opportunity to make a meaningful impact in a dynamic environment. Ready to take the next step in your career? Apply now!ContactJean RatanayatikulQuote job refJN-072026-7055652Phone number+6620125022Job summarySectorMarketingSpecialisationProduct MarketingWhat is your area of specialisation?FMCG (Fast Moving Consumer Goods)LocationBangkokContract TypePermanentConsultant nameJean RatanayatikulConsultant phone+6620125022Job ReferenceJN-072026-7055652Work from HomeWork from Home or Hybrid
