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Innovation & New Business Growth Lead, FMCG

Bangkok Noi Permanent THB4,320,000 - THB5,280,000 per year View Job Description
This is a strategic role for an innovative marketer who can look beyond established product categories, uncover emerging consumer needs, and translate new ideas into commercially viable business opportunities. The successful candidate will shape the long-term innovation roadmap, explore new product platforms and business models, and lead breakthrough initiatives from early-stage concept development through to commercialisation.
  • Build new business platforms and lead breakthrough innovation
  • Drive Strategic Impact

About Our Client

This role is within the FMCG industry and is based in Bangkok.

Job Description

  • Develop the long-term innovation and portfolio strategy, identifying new growth platforms, consumer opportunities, and untapped market potential beyond the existing product portfolio.
  • Define strategic priorities and develop an innovation roadmap focused on future growth opportunities, including nutritious and functional products, meal solutions, and foodservice.
  • Assess market trends, emerging consumer needs, competitive dynamics, and evolving technologies to identify opportunities for differentiation and category expansion.
  • Evaluate and prioritise investment opportunities across existing and emerging business platforms to maximise commercial potential.
  • Lead the development of new product concepts, consumer propositions, and innovative business models that address unmet consumer needs and unlock incremental growth.
  • Drive the innovation pipeline and deliver agreed growth targets, including incremental revenue, market share, consumer penetration, and speed-to-market.
  • Use consumer insights, market analytics, and business performance data to evaluate opportunities and inform strategic recommendations.

The Successful Applicant

  • Bachelor's or Master's degree in Marketing, Business Administration, Commerce, or a related discipline.
  • At least 10 years of relevant experience in brand management, marketing, innovation, or new business development, ideally within a multinational FMCG organisation.
  • Strong track record of developing and launching new products, building innovation pipelines, or identifying and commercialising new growth opportunities.
  • Experience in strategic portfolio planning, consumer-led innovation, business case development, and commercial growth strategy.
  • Exposure to foodservice, away-from-home consumption, meal solutions, or food-related business development would be an advantage.
  • Strong commercial acumen, analytical capabilities, and the ability to translate consumer and market insights into actionable business strategies.
  • Excellent stakeholder management, communication, presentation, and influencing skills, with the ability to work effectively across local, regional, and cross-functional teams.
  • Entrepreneurial mindset, strategic thinking, and a willingness to challenge conventional approaches and explore new opportunities.
  • Self-motivated, adaptable, collaborative, and comfortable navigating ambiguity in a dynamic business environment.
  • Strong command of both Thai and English.

What's on Offer

  • Competitive salary
  • Additional allowance provided.
Contact
Pla Lertsiri
Quote job ref
JN-102026-7125398
Phone number
+662 012 5061

Job summary

Sector
Marketing
Specialisation
Marketing/Director/VP
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Bangkok Noi
Contract Type
Permanent
Consultant name
Pla Lertsiri
Consultant phone
+662 012 5061
Job Reference
JN-102026-7125398

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.