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Head of Sales & Marketing - Leading University in Thailand

Bangkok Province Permanent View Job Description
The Head of Marketing & Sales is responsible for driving student enrolment growth by aligning brand strategy, marketing execution, and sales performance.
  • Full ownership of marketing, sales, and student enrolment performance.
  • Opportunity to drive transformation and growth within a leading university.

About Our Client

Our client is a well-established private university in Bangkok, recognized for its strengths in engineering, technology, and applied education. The institution is undergoing a major transformation, strengthening its international positioning, digital capabilities, and student recruitment strategy.

Job Description

  • Define and execute an integrated marketing and sales strategy aligned with enrolment targets
  • Lead marketing, brand, digital, PR, and market research functions
  • Manage external agencies (creative, digital, media, web)
  • Oversee sales planning, admissions strategy, and feeder school partnerships
  • Drive performance of sales and enrolment teams across campuses and programs
  • Implement and monitor CRM-driven lead management and conversion KPIs
  • Work closely with academic leaders and senior stakeholders on program launches

The Successful Applicant

  • Bachelor's or Master's degree in Marketing, Business, or related field
  • Minimum 10 years' experience in marketing and/or sales roles
  • At least 3 years in a senior leadership or head-of-function position
  • Strong understanding of digital marketing, CRM, and data-driven decision-making
  • Proven experience managing teams and cross-functional stakeholders
  • Excellent communication skills in Thai and English
  • Experience in education or student recruitment is a strong advantage

What's on Offer

  • Senior leadership position with high visibility and decision-making authority
  • Competitive salary and benefits package
  • Opportunity to shape enrolment strategy and brand positioning at scale
  • International exposure and collaboration with global education partners
  • Long-term career growth within a transforming institution
Contact
Daryl Blondel
Quote job ref
JN-022026-6953895
Phone number
+6620125003

Job summary

Sector
Sales
Specialisation
B2B Sales
What is your area of specialisation?
Business Services
Location
Bangkok Province
Contract Type
Permanent
Consultant name
Daryl Blondel
Consultant phone
+6620125003
Job Reference
JN-022026-6953895

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.