Back to search

Head of Marketing (Food Retail)

Bangkok Noi Permanent View Job Description
We are seeking a commercially driven marketing leader to lead the end-to-end marketing strategy for a fast-paced consumer business. This role will be responsible for driving revenue growth, strengthening brand positioning, optimizing marketing investments, and leading innovation initiatives across multiple channels.
  • Lead marketing innovation in a fast-paced QSR environment.
  • Join a high-growth business with strong expansion ambitions.

About Our Client

Our client is a leading food service and quick-service restaurant business with a strong market presence and an extensive customer footprint. The organization is currently undergoing a significant transformation journey focused on accelerating growth, enhancing customer engagement, and strengthening commercial performance.

Job Description

  • Develop and execute the overall marketing strategy aligned with business growth objectives.
  • Identify market gaps, consumer trends, and emerging opportunities to drive competitive advantage.
  • Lead brand transformation initiatives to strengthen market positioning and customer relevance.
  • Drive sales growth through integrated marketing campaigns across online and offline channels.
  • Own media planning and performance marketing strategies to maximize return on investment.
  • Manage marketing budgets and ensure effective allocation of resources across key initiatives.
  • Partner closely with operations, commercial, and leadership teams to align marketing efforts with business goals.
  • Develop pricing strategies and promotional plans to optimize revenue and profitability.
  • Lead new product development and product launch initiatives from concept to execution.
  • Utilize data analytics and customer insights to improve campaign performance and business outcomes.
  • Monitor market trends, competitor activities, and consumer behavior to influence strategic decisions.
  • Build and execute customer acquisition, retention, and loyalty programs.
  • Drive integrated marketing initiatives that create a seamless customer experience across all touchpoints.
  • Establish performance metrics and accountability frameworks to measure marketing effectiveness.
  • Lead, coach, and develop a high-performing marketing team in a fast-paced environment.

The Successful Applicant

A successful Head of Marketing should have:

  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA is an advantage.
  • Proven experience in a senior marketing leadership role within QSR, Food & Beverage, Retail, or Consumer industries.
  • Strong track record of driving business transformation, commercial growth, and brand expansion.
  • Expertise in performance marketing, media planning, pricing strategy, product launches, and integrated marketing.
  • Highly accountable and results-oriented, with an entrepreneurial mindset, strong business acumen, analytical decision-making skills, creativity, and the ability to collaborate and influence cross-functional stakeholders.

What's on Offer

  • Competitive remuneration package of THB 2.4M to THB 3.5M per annum.
  • Permanent position based in heart of Bangkok.
  • Comprehensive benefits package available.
  • Full-time, office-based working arrangement.



If you are ready to take on a Leadership role in marketing within the Food Retail industry, we encourage you to apply.

Contact
Jean Ratanayatikul
Quote job ref
JN-092026-7103290
Phone number
+6620125022

Job summary

Sector
Marketing
Specialisation
Marketing/Director/VP
What is your area of specialisation?
Retail
Location
Bangkok Noi
Contract Type
Permanent
Consultant name
Jean Ratanayatikul
Consultant phone
+6620125022
Job Reference
JN-092026-7103290

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.