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Head of Commercial Strategy & Planning - Beverage - 200K

Bang Kapi Permanent THB150,000 - THB200,000 per month (THB1,800,000 - THB2,400,000 per year) View Job Description
Lead the development of commercial, category, and channel strategies to drive sustainable growth and maximize business performance across key FMCG channels. Partner closely with Sales, Marketing, Finance, and Supply Chain teams to turn consumer insights into effective commercial plans and execution.
  • Lead category & channel strategy for a market-leading FMCG brand.
  • Expand expertise across category, channel and demand planning.

About Our Client

A leading Thai FMCG company with a strong brand portfolio, regional presence, and a proven track record of driving growth and innovation.

Job Description

  • Lead category and channel strategies to drive business growth.
  • Develop and manage commercial planning and trade investments.
  • Drive channel execution, distribution, and go-to-market effectiveness.
  • Partner with cross-functional teams to deliver business targets.
  • Lead performance analysis, forecasting, and team development.

The Successful Applicant

A successful Head of Commercial Strategy & Planning - Beverage should have:

  • Bachelor's degree in Business, Marketing, Economics, or related field.
  • 10+ years' experience in FMCG commercial, category, or trade roles.
  • Strong expertise in category strategy, channel planning, and trade investment.
  • Proven analytical, commercial, and stakeholder management skills.
  • Demonstrated leadership experience managing and developing teams.

What's on Offer

  • Expand expertise across category, channel and demand planning
  • Lead and develop a high-performing trade marketing team.
  • Shape the future of a high-impact Energy Drink portfolio.



If this role fits your experience, we encourage you to apply.

Contact
Phornpisoot Sonsanam
Quote job ref
JN-092026-7104928
Phone number
+6620125005

Job summary

Sector
Marketing
Specialisation
Trade Marketing
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Bang Kapi
Contract Type
Permanent
Consultant name
Phornpisoot Sonsanam
Consultant phone
+6620125005
Job Reference
JN-092026-7104928

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.