Head of Category & Trade Marketing - Beverage - 150K

Bang Kapi Permanent View Job Description
Lead the trade marketing strategy for the beverage portfolio, driving category growth, channel performance, and commercial success through close collaboration with Sales, Marketing, and Customer teams. Own trade promotions, category planning, merchandising, demand forecasting, and team leadership to deliver sustainable business growth and market impact.
  • Lead trade marketing for Thailand's iconic energy drink brand.
  • Own end-to-end trade marketing for a major portfolio

About Our Client

Leading Thai FMCG company with a strong portfolio of beverage and consumer brands.

Job Description

  • Lead trade marketing strategy to drive category growth and sales performance.
  • Develop channel plans, customer strategies, and commercial initiatives.
  • Manage trade promotions, pricing, and ROI evaluation.
  • Oversee portfolio, merchandising, forecasting, and business analytics.
  • Lead and develop the trade marketing team to deliver results.

The Successful Applicant

A successful Head of Category & Trade Marketing - Beverage should have:

  • Bachelor's or Master's degree in Marketing, Business, or related field.
  • 10+ years of Trade Marketing, Category, or Commercial experience.
  • Strong FMCG background with portfolio or category management expertise.
  • Proven skills in trade promotions, forecasting, and commercial analytics.
  • Strong leadership, stakeholder management, and execution capabilities.

What's on Offer

  • Strong runway for long-term career growth and leadership.
  • Join a leading Thai FMCG company with global reach.
  • Partner with senior leaders across Sales and Marketing



If you are ready to take on this exciting role in Bang Kapi's FMCG sector, we encourage you to apply.

Contact
Phornpisoot Sonsanam
Quote job ref
JN-092026-7104930
Phone number
+6620125005

Job summary

Sector
Marketing
Specialisation
Trade Marketing
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Bang Kapi
Contract Type
Permanent
Consultant name
Phornpisoot Sonsanam
Consultant phone
+6620125005
Job Reference
JN-092026-7104930

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.