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Head of Brand, Fashion Retail | Southeast Asia

Bangkok Permanent THB4,320,000 - THB5,280,000 per year View Job Description
We are partnering with a leading retail organization on a confidential search for a Head of Brand to lead the strategic development and growth of its fashion retail business. This is a senior leadership opportunity for an experienced brand professional who is passionate about fashion, retail, and consumer engagement, and is ready to take on an exciting international career opportunity in Southeast Asia.
  • Take Your Career to Regional scale
  • Shape the Future of Fashion Retail

About Our Client

An organisation in the leading retail industry

Job Description

You will lead the overall brand strategy and development agenda, working closely with senior leadership and cross-functional teams to strengthen brand positioning, elevate customer experience, and drive sustainable commercial growth.

Key responsibilities include:

* Develop and lead the overall brand strategy, positioning, and annual brand plans
* Drive integrated brand campaigns across retail, digital, social, e-commerce, and other consumer touchpoints
* Translate consumer insights, fashion trends, and market intelligence into actionable growth strategies
* Partner closely with Merchandising, Buying, Retail Operations, Commercial, E-commerce, and Digital teams
* Strengthen brand consistency and customer experience across all channels
* Monitor brand health and commercial performance, using data and insights to optimize investment
* Lead external agencies and strategic partners
* Manage the brand budget and ensure strong commercial returns
* Build, lead, and develop a high-performing brand team

The Successful Applicant

A successful Head of Brand should have:

  • 10+ years of experience in Brand Management, Marketing, or related commercial functions
  • Strong experience in fashion retail is highly preferred
  • Proven track record in developing and executing brand strategy for consumer-facing businesses
  • Strong understanding of fashion consumers, retail trends, and omnichannel customer journeys
  • Commercially minded, with the ability to connect brand strategy with business performance
  • Strong leadership, stakeholder management, and cross-functional collaboration skills
  • Experience managing teams, agencies, and marketing budgets
  • Regional or international exposure is an advantage
  • Thai nationality is strongly preferred
  • Excellent English communication skills
  • Willingness to relocate within Southeast Asia is essential

What's on Offer

This is a high-impact role offering the opportunity to take your career beyond Thailand and into a regional Southeast Asian market, with significant ownership of brand strategy and direct exposure to senior leadership.

The client and specific market will be disclosed to shortlisted candidates.

Contact
Pla Lertsiri
Quote job ref
JN-082026-7081066
Phone number
+662 012 5061

Job summary

Sector
Marketing
Specialisation
Marketing/Director/VP
What is your area of specialisation?
Retail
Location
Bangkok
Contract Type
Permanent
Consultant name
Pla Lertsiri
Consultant phone
+662 012 5061
Job Reference
JN-082026-7081066

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.