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Head of Brand & Customer Growth - FMCG

Bangkok Noi Permanent THB3,500,000 - THB4,000,000 per year View Job Description
We are seeking a senior marketing leader to shape and execute integrated brand and customer growth strategies across a high-profile consumer business. This role will be responsible for accelerating customer acquisition, strengthening brand equity, enhancing customer engagement, and delivering sustainable commercial growth through data-driven decision making
  • Shape the growth of a premium consumer brand.
  • Lead digital, CRM, and growth

About Our Client

Our client is a globally recognised consumer goods organization with a strong portfolio of trusted brands and a long-standing commitment to innovation. Operating across multiple international markets, the company continues to invest heavily in digital transformation, customer-centric strategies, and sustainable business growth

Job Description

  • Develop and execute long-term brand and growth strategies aligned with business objectives.
  • Strengthen brand equity and ensure consistent positioning across all channels and consumer touch-points.
  • Lead integrated marketing campaigns across digital, social media, media, PR, and events.
  • Drive customer acquisition initiatives to expand market reach and grow consumer penetration.
  • Utilize consumer insights, market trends, and competitive intelligence to identify growth opportunities.
  • Define and implement CRM and customer life cycle management strategies.
  • Enhance customer retention, loyalty, and lifetime value through personalized engagement programs.
  • Optimize customer journeys across acquisition, conversion, retention, and advocacy stages.
  • Leverage data analytics to improve campaign effectiveness and marketing ROI.
  • Establish performance metrics, dashboards, and KPIs to measure marketing success.
  • Partner closely with commercial and cross-functional stakeholders to align business priorities.
  • Manage external agencies and strategic partners to ensure best-in-class execution.
  • Champion customer experience excellence through continuous improvement initiatives.
  • Lead innovation projects and support digital transformation efforts to improve consumer engagement.

The Successful Applicant

A successful Head of Brand & Customer Growth should have:

  • Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree is advantageous.
  • Minimum 10 years of experience in brand marketing, digital marketing, CRM, or consumer engagement.
  • Strong expertise in customer lifecycle management, marketing analytics, and data-driven decision making.
  • Proven experience within multinational consumer goods, retail, healthcare, pet care, or e-commerce industries.
  • Excellent leadership, stakeholder management, communication, and strategic thinking skills.

What's on Offer

  • Annual salary ranging from 3,456,000 THB to 4,224,000 THB.
  • Permanent role based in Bangkok.



Interested candidates are encouraged to apply for this role to lead branding initiatives in the FMCG sector.

Contact
Jean Ratanayatikul
Quote job ref
JN-092026-7096270
Phone number
+6620125022

Job summary

Sector
Marketing
Specialisation
Marketing/Director/VP
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Bangkok Noi
Contract Type
Permanent
Consultant name
Jean Ratanayatikul
Consultant phone
+6620125022
Job Reference
JN-092026-7096270

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.