General Manager - Thailand, FMCG

Bangkok Permanent View Job Description
This is a highly visible leadership role requiring a commercially driven, hands-on executive who can balance strategic leadership with operational execution, while building a high-performing and values-led organisation.
  • Full P&L Ownership & Strategic Impact
  • Regional Exposure & Transformation Opportunity

About Our Client

Our client is a leading international consumer business with an established presence in Thailand.

Job Description

  • Lead the Thailand business with full P&L accountability, driving revenue growth, profitability, and shareholder value.
  • Develop and execute the Thailand business strategy in alignment with regional and Board priorities.
  • Lead and develop the senior management team, building a high-performance culture and strong organisational capability.
  • Identify and capitalise on new market and commercial opportunities to accelerate sustainable business growth.
  • Oversee overall business operations, governance, risk management, compliance, and stakeholder engagement.

The Successful Applicant

The successful candidate is expected to be a senior commercial and general management leader with a proven track record of managing a business with full P&L accountability.

Key requirements include:

  • Extensive senior leadership experience in FMCG, Food & Beverage, Consumer, Retail, or another relevant consumer-facing industry.
  • Proven experience managing a business with significant commercial and operational complexity.
  • Strong track record of delivering revenue growth, profitability, and business transformation.
  • Demonstrated ability to develop and execute business strategy while remaining closely connected to operational execution.
  • Strong commercial acumen with a clear understanding of P&L, financial performance, and shareholder value.
  • Experience leading and developing senior management teams and building high-performing organisational cultures.
  • Strong stakeholder management capabilities, with the maturity and credibility to work effectively with regional and senior leadership teams.
  • Demonstrated ability to operate in a matrix, regional, or multinational environment.
  • Strong understanding of the Thailand market and local business environment.
  • Entrepreneurial mindset, with the ability to identify opportunities, challenge the status quo, and drive change.
  • Strong leadership presence, communication skills, and the ability to inspire and align an organisation around a clear vision.
  • High level of integrity, accountability, and commercial judgement.

What's on Offer

  • Competitive annual salary
  • Additional benefits based on performance and role requirements.



Contact
Pla Lertsiri
Quote job ref
JN-082026-7086958
Phone number
+662 012 5061

Job summary

Sector
Executive Search
Specialisation
Sales
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Bangkok
Contract Type
Permanent
Consultant name
Pla Lertsiri
Consultant phone
+662 012 5061
Job Reference
JN-082026-7086958

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.