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General Manager - Customer Experience & Engagement (250K)

Bangkok Permanent THB2,760,000 - THB3,000,000 per year View Job Description
Lead a powerful, group‑wide customer platform that unites premium automotive, mobility, and lifestyle brands into one compelling loyalty ecosystem. This GM role owns strategy, data, partnerships, and growth-turning customers into lifelong fans through insight, innovation, and luxury experiences.
  • Own a group-wide customer platform with direct impact on revenue growth.
  • Exposure to premium automotive, mobility, and luxury lifestyle ecosystem

About Our Client

A market‑leading lifestyle mobility group behind some of the world's most iconic automotive and luxury brands.
Blending vehicles, yachts, mobility services, and digital innovation, the client creates premium experiences that go far beyond transportation.

Job Description

  • Own and scale the group-wide loyalty and customer platform end-to-end across all brands within the group.
  • Identify customer engagement needs and translate customer data into personalized experiences and cross-brand growth opportunities.
  • Build premium lifestyle partnerships that enhance member value and strengthen the overall ecosystem.
  • Drive engagement, retention, and loyalty performance with clear commercial ROI.
  • Lead the app, CRM, and ecosystem strategy as a core engine for customer growth and long-term value creation.



The Successful Applicant

A successful GM - Customer Experience & Engagement should have:

    • 10+ years in marketing, CRM, or loyalty, with senior leadership experience
    • Proven track record managing large‑scale loyalty or customer platforms
    • Strong background in luxury, automotive, hospitality, or financial services
    • Hands‑on with CRM systems, data analytics, and AI‑driven personalization
    • Confident communicator who can influence C‑suite and senior stakeholders



What's on Offer

    • Opportunity to own and scale a flagship, group‑wide customer platform
    • Exposure to a premium automotive and luxury lifestyle ecosystem
    • Strong mandate for innovation, data, and digital transformation

This is an excellent opportunity to join a prominent organisation in the industrial/manufacturing industry. If you are a strategic leader passionate about customer loyalty and program management, we encourage you to apply today!

Contact
Phornpisoot Sonsanam
Quote job ref
JN-042026-6990053
Phone number
+6620125005

Job summary

Sector
Marketing
Specialisation
CRM
What is your area of specialisation?
Retail
Location
Bangkok
Contract Type
Permanent
Consultant name
Phornpisoot Sonsanam
Consultant phone
+6620125005
Job Reference
JN-042026-6990053

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.