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Director, Media & Digital Strategy - FMCG

Bangkok Permanent THB3,780,000 - THB4,620,000 per year View Job Description
This role leads the overall media, digital, and communication agenda across markets, driving integrated strategy, governance, and performance excellence. You will partner closely with senior leadership to elevate consumer experience, media effectiveness, and full‑funnel ROI at scale
  • Own and shape media & digital strategy at enterprise level
  • High‑visibility role partnering closely with senior leadership

About Our Client

Our client is a large, multi‑business consumer organization with strong regional and global footprints. The company is known for its long‑term brand building, data‑driven marketing transformation, and investment in innovation and talent.

Job Description

  • Act as a strategic partner to senior leadership on media, digital, consumer experience, and communication effectiveness
  • Define the enterprise vision, operating model, and governance for integrated media and digital execution
  • Lead and develop senior leaders across media planning, digital, CX, and specialized marketing disciplines
  • Ensure seamless integration across paid media, content, platforms, and consumer touchpoints
  • Translate global and regional strategies into scalable frameworks for local market execution
  • Oversee integrated media and communication strategies across all channels and funnel stages
  • Champion audience‑first planning and precision marketing principles
  • Drive ROI‑focused performance measurement and optimization
  • Ensure compliance with governance standards, KPIs, and media guidelines
  • Provide strategic oversight of media, digital, content, and specialist agency partners
  • Partner with finance and procurement teams to improve cost efficiency and effectiveness
  • Establish clear agency performance benchmarks and ways of working

The Successful Applicant

A successful Director, Media & Digital Strategy should have:

  • 10+ years of experience in media, digital, or integrated marketing communications
  • Proven experience leading senior, multi‑disciplinary teams
  • Strong background in integrated media strategy and performance measurement
  • Experience working in complex regional or global organizations
  • Strategic, influential leader with strong stakeholder management and fluent English communication skills

What's on Offer

  • Competitive salary ranging from 3,780,000 THB to 4,620,000 THB annually.
  • Attractive benefits including a car or cash equivalent of 40,000 THB, and a fleet allowance of 250 litres THB.
  • Access to a provident fund for long-term financial security.
  • Opportunity to work with a leading organisation in the FMCG industry.



If you're ready to take the next step in your career and lead innovative media and digital strategies, we encourage you to apply today.

Contact
Jean Ratanayatikul
Quote job ref
JN-052026-7026374
Phone number
+6620125022

Job summary

Sector
Digital
Specialisation
Digital Marketing Manager / Head of Digital
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Bangkok
Contract Type
Permanent
Consultant name
Jean Ratanayatikul
Consultant phone
+6620125022
Job Reference
JN-052026-7026374

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.