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Director of Digital Products & UX

Bangkok Permanent View Job Description
Lead the strategy and delivery of exceptional digital experiences, driving innovation, customer engagement, and business growth in a rapidly expanding sector. This role offers the opportunity to shape digital transformation initiatives, influence enterprise-wide outcomes, and lead high-impact teams in a dynamic environment.
  • Opportunity to drive strategic impact
  • Growth and leadership exposure

About Our Client

Market-leading consumer business, based in Bangkok.

Job Description

  • Develop and lead the digital experience strategy, creating seamless customer journeys that drive engagement, satisfaction, and business growth.
  • Oversee the design, optimization, and performance of digital platforms, ensuring intuitive, accessible, and user-centric experiences across all touchpoints.
  • Lead user research, usability testing, customer journey mapping, and experience audits to identify opportunities for continuous improvement.
  • Leverage customer insights, behavioral analytics, and market trends to inform UX decisions, prioritize enhancements, and measure success.
  • Partner with Product, Technology, Marketing, and Business teams to deliver innovative digital solutions aligned with strategic objectives.
  • Drive UX best practices, design standards, personalization initiatives, and conversion optimization programs to enhance customer outcomes.
  • Build and lead a high-performing digital experience team while managing project delivery, budgets, resources, and governance to achieve business goals.



The Successful Applicant

A successful Director of Digital Products & UX should have:

    • Proven experience leading digital experience, UX, digital product, or customer engagement functions within a complex organization.
    • Strong understanding of user-centred design principles, customer journey mapping, usability testing, and digital experience optimization.
    • Demonstrated ability to translate business objectives into digital strategies that drive customer satisfaction, engagement, and commercial outcomes.
    • Data-driven mindset with experience using analytics and customer insights to inform decision-making and measure success.
    • Excellent stakeholder management skills, with the ability to influence and collaborate across business, technology, product, and marketing teams.
    • Strong leadership capabilities with experience building, mentoring, and managing high-performing teams.
    • Forward-thinking and innovative, with a passion for emerging technologies, digital trends, and continuous improvement.



What's on Offer

  • Comprehensive group insurance coverage.
  • Permanent position based in Bangkok.



If you meet the requirements and are ready to lead digital transformation in the consumer leading industry, consider applying for this role.

Contact
Supatsee Limpraprutkul
Quote job ref
JN-092026-7095299
Phone number
+6620125018

Job summary

Sector
Digital
Specialisation
UI / UX
What is your area of specialisation?
Technology & Telecoms
Location
Bangkok
Contract Type
Permanent
Consultant name
Supatsee Limpraprutkul
Consultant phone
+6620125018
Job Reference
JN-092026-7095299

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.