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Chief Marketing Officer, FMCG

Thailand Permanent View Job Description
The Chief Marketing Officer will lead the end to end marketing strategy for a high growth food and beverage FMCG organization, driving brand equity, revenue expansion, consumer engagement, and market share leadership. This executive will own brand portfolio performance, innovation pipeline, go to market execution, and data driven marketing transformation across channels and categories.
  • A leadership role with full responsibilities in marketing
  • Team management

About Our Client

The hiring company is a prominent organisation in the FMCG industry with a strong presence in the market. They are committed to delivering high-quality products and maintaining their competitive edge through strategic leadership and innovation.

Job Description

Strategic Leadership

  • Define and execute enterprise wide marketing strategy aligned with commercial and corporate growth objectives.
  • Lead long term brand vision, positioning, and portfolio architecture across product categories.
  • Translate business goals into integrated marketing roadmaps with measurable ROI.
  • Act as a strategic advisor to the CEO and executive team on consumer trends, market dynamics, and competitive positioning.



Brand and Portfolio Management

  • Oversee brand equity development and ensure consistent messaging across markets and channels.
  • Drive brand innovation pipeline including new product launches, renovation strategies, and lifecycle management.
  • Optimize product mix and pricing architecture to Commercial and Growth Performance maximize profitability and market penetration.



Commercial and Growth Performance

  • Own marketing P&L accountability including budget allocation, efficiency optimization, and return on marketing investment.
  • Partner with Sales, Trade Marketing, and Supply Chain to deliver integrated commercial plans.
  • Identify new revenue streams, category expansion opportunities, and white space markets.



Consumer and Digital Excellence

  • Champion consumer centric marketing through insights, analytics, and segmentation.
  • Lead digital transformation across performance marketing, CRM, e commerce, and omnichannel engagement.
  • Utilize data, automation, and marketing technology platforms to enhance targeting and personalization.
  • Leadership and Organization Development
  • Build and lead a high performance marketing organization including brand, digital, insights, innovation, and communications teams.
  • Establish KPIs, performance standards, and governance frameworks.
  • Foster a culture of creativity, accountability, and speed to market.



Stakeholder Management

  • Collaborate with internal leadership, regional teams, distributors, agencies, and external partners.
  • Represent marketing in board discussions, investor presentations, and strategic planning forums.

The Successful Applicant

  • A proven track record in marketing leadership within the FMCG industry.
  • Strong knowledge of market trends and consumer behaviour.
  • Experience in creating and implementing successful marketing strategies.
  • Excellent leadership and team management skills.
  • Ability to analyse data and translate insights into actionable strategies.
  • Exceptional communication and stakeholder management abilities.
  • A relevant degree or equivalent qualification in marketing, business, or a related field.

What's on Offer

  • Competitive salary
  • Attractive allowances
  • Opportunity to lead marketing operations in the FMCG industry.
  • A permanent position with a forward-thinking organisation.



Contact
Pla Lertsiri
Quote job ref
JN-022026-6957518
Phone number
+662 012 5061

Job summary

Sector
Marketing
Specialisation
Marketing/Director/VP
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Thailand
Contract Type
Permanent
Consultant name
Pla Lertsiri
Consultant phone
+662 012 5061
Job Reference
JN-022026-6957518

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.