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Regional Commercial Excellence Director (Beverage)

Bangkok Province Permanent THB3,000,000 - THB3,200,000 per year View Job Description
You will lead the development and optimisation of Distributor Partner management and Field Force effectiveness across multiple international markets. This role is pivotal in ensuring strong commercial execution, market coverage, and high‑ROI operational performance.
  • Shape regional commercial strategy with real influence
  • Lead transformative initiatives in distribution and field operations

About Our Client

Our client is a long‑established leader in FMCG space, known for strong market presence and a high‑performance commercial culture. The organization is currently scaling its international footprint and investing heavily in commercial excellence and distribution transformation.

Job Description

  • Establish and refine DP and FF operating routines, ensuring alignment with market needs and commercial priorities.
  • Support markets in designing, launching, and optimizing route‑to‑market and field force structures through insights‑driven assessments.
  • Lead annual commercial target‑setting for Distributor Partners to drive distribution, execution, and volume objectives.
  • Implement robust tracking mechanisms for weekly, monthly, and annual DP performance reviews and scorecards.
  • Empower markets with the right tools, processes, and analytic to drive distributors toward reaching performance targets.
  • Ensure that markets maintain a high‑performing field force with optimal resource allocation and execution discipline.
  • Oversee action planning from store audits to close distribution and execution gaps.
  • Embed profitability, conditionality, and ROI‑focused thinking across market DP/FF teams.
  • Manage multi‑market projects as project owner, stakeholder from new market launches to RTM redesigns to digital tool upgrades.
  • Coordinate communication with regional and HQ stakeholders to ensure transparent and timely project alignment.
  • Deliver training to elevate the capability of DP managers, FF leaders, and distributor teams, using a train‑the‑trainer approach.
  • Support end‑to‑end hiring, on boarding, and field coaching of DP and FF team members.
  • Develop DP/FF managers into strong coaches with high standards of execution excellence.
  • Contribute to the annual business planning process related to DP and FF strategy.
  • Consolidate and share best practices across markets to drive continuous improvement.



The Successful Applicant

  • 8-12+ years of experience in commercial, distribution management, or field force leadership roles, ideally in FMCG/Consumer sectors.
  • Strong expertise in route‑to‑market strategy, distributor management, or commercial excellence.
  • Proven ability to lead multi‑market projects and influence cross‑functional and cross‑country stakeholders.
  • Experience in coaching, capability building, and people development across commercial teams.
  • Analytical mindset with strong command of data‑driven decision‑making, performance management, and ROI evaluation.



What's on Offer

  • Opportunity to shape distribution strategy and field force performance at scale, influencing both market expansion and operational transformation.
  • A high‑impact regional leadership role driving commercial excellence across multiple international markets.
  • Direct exposure to senior regional and global stakeholders, with strong visibility for career progression.
Contact
Jean Ratanayatikul
Quote job ref
JN-022026-6938030
Phone number
+66 2012 5022

Job summary

Sector
Sales
Specialisation
Business Development
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Bangkok Province
Contract Type
Permanent
Consultant name
Jean Ratanayatikul
Consultant phone
+66 2012 5022
Job Reference
JN-022026-6938030

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.