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Product Marketing & Demand Generation Executive

Huai Khwang Permanent THB900,000 - THB1,100,000 per year View Job Description
As the Product Marketing & Demand Generation Executive, you will own the end-to-end marketing strategy and commercial performance of the Digital Imaging product portfolio. You will drive product launches, integrated marketing campaigns, budget management, and agency partnerships to accelerate sales growth, market share, and brand awareness.
  • Own the end-to-end marketing strategy.
  • Join a leading global brand.

About Our Client

Our client is a global leader in premium consumer electronics, recognized worldwide for its innovation, cutting-edge technology, and strong brand equity. As part of their continued business growth, they are looking for a Product Marketing professional to take ownership of one of their flagship product categories and drive its commercial success in Thailand.

Job Description

  • Own the marketing strategy and commercial performance of the Digital Imaging product portfolio.
  • Develop and execute integrated demand generation campaigns across both online and offline channels.
  • Lead new product launches, including communication strategy, launch events, retail activation, and go-to-market execution.
  • Manage the annual A&P budget and ensure marketing investments deliver maximum business impact and ROI.
  • Build and execute campaigns designed to increase sales, market share, brand awareness, and customer engagement.
  • Manage relationships with external agencies, KOLs, and KOCs to maximize campaign effectiveness.
  • Analyze market trends, consumer behaviour, campaign performance, and customer insights to continuously optimize marketing initiatives.
  • Collaborate closely with Sales, Product Marketing, Digital Marketing, Product Specialists, and GTM teams to ensure consistent execution across all touchpoints.
  • Oversee retail visibility and merchandising initiatives to strengthen brand presence in stores.

The Successful Applicant

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 3-5 years of experience in Product Marketing, Brand Marketing, Go-to-Market, Category Marketing, or Demand Generation.
  • Experience managing integrated marketing campaigns across both online and offline channels.
  • Proven experience managing marketing budgets and external agencies.
  • Strong commercial mindset with an understanding of how marketing activities translate into sales growth and market share.
  • Experience working with product launches and cross-functional teams.
  • Excellent communication skills with a proactive and ownership-driven mindset.
  • Good command of English.
  • Passion for photography or consumer technology would be considered an advantage.

What's on Offer

  • Take ownership of a complete product category within a globally recognized consumer electronics leader.
  • High visibility role with direct influence on business performance, brand growth, and marketing strategy.
  • Exposure to innovative product launches and integrated marketing campaigns.
  • Collaborative international working environment with excellent long-term career development opportunities.
  • Competitive salary and comprehensive benefits package.
Contact
Daryl Blondel
Quote job ref
JN-072026-7064814
Phone number
+6620125003

Job summary

Sector
Marketing
Specialisation
Product Marketing
What is your area of specialisation?
Retail
Location
Huai Khwang
Contract Type
Permanent
Consultant name
Daryl Blondel
Consultant phone
+6620125003
Job Reference
JN-072026-7064814

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.