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Commercial Manager - Retail

Thailand Permanent THB2,160,000 - THB2,640,000 per year View Job Description
This role leads retail commercial performance across stores and counters, driving sales results while ensuring operational excellence and outstanding customer experience. You will coach and develop field teams, translate strategy into action, and continuously optimize performance across the retail network.
  • Own end-to-end retail performance with strong leadership visibility
  • Lead, coach, and shape high-performing teams in a premium retail environment

About Our Client

Our client is a well-established international consumer brand with a strong presence in the premium retail space. The organization is known for its commitment to people development, brand excellence, and delivering high-quality customer experiences across markets

Job Description

  • Own retail sales performance and operational efficiency across all assigned doors and counters.
  • Lead, coach, and develop retail operations teams, including area leaders, store managers, and sales advisors.
  • Deliver hands-on in-store coaching to elevate service standards, selling behaviors, and product knowledge.
  • Cascade sales objectives, brand priorities, and commercial strategies clearly to field teams.
  • Partner closely with marketing, supply chain, education, and country leadership to align plans and execution.
  • Set, track, and review weekly, monthly, and annual sales targets, translating insights into corrective actions.
  • Monitor key KPIs including sales productivity, customer service indicators, staff retention, and brand ranking.
  • Drive consistent merchandising, hygiene, and brand standards across all retail locations.
  • Lead performance reviews, appraisals, and succession planning for retail teams.
  • Oversee inventory health, stock management, and category mix to support sell-through and profitability.
  • Prepare sales reports, performance analysis, and commercial updates for leadership review.
  • Control retail budgets, including commissions and in-store expenses.
  • Strengthen trade partner relationships and identify new business or growth opportunities.

The Successful Applicant

  • Bachelor's degree in Business, Management, or a related field; MBA is a plus.
  • Minimum 10 years of experience in retail operations with proven people leadership responsibility.
  • Strong commercial acumen with the ability to analyze numbers and drive actionable insights.
  • Excellent communication, coaching, and stakeholder management skills.
  • Comfortable working in a fast-paced, performance-driven retail environment with multiple priorities.

What's on Offer

  • Competitive salary ranging from THB 2160000 to THB 2640000 annually.
  • Generous annual leave and a provident fund.
  • Opportunities for professional growth within the retail industry.
  • Permanent position offering stability and long-term career prospects.



If you are ready to take on this exciting opportunity as a Commercial Manager, apply now to join a forward-thinking organization in the retail sector.

Contact
Jean Ratanayatikul
Quote job ref
JN-042026-6998933
Phone number
+6620125022

Job summary

Sector
Retail & Sourcing
Specialisation
Operations
What is your area of specialisation?
Retail
Location
Thailand
Contract Type
Permanent
Consultant name
Jean Ratanayatikul
Consultant phone
+6620125022
Job Reference
JN-042026-6998933

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.