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Brand Manager l F&B

Bangkok Province Permanent THB750,000 - THB1,200,000 per year Work from Home or Hybrid View Job Description
This role is responsible for shaping brand strategy, managing marketing initiatives, and driving profitable growth across the portfolio. The successful candidate will leverage consumer insights, lead innovation projects, and work closely with cross-functional teams to deliver business results.
  • Accelerate your career in regional practices within a multinational FMCG.
  • Lead end-to-end brand strategy and marketing initiatives.

About Our Client

Our client is a global consumer goods organization with a strong legacy of building household brands and delivering market-leading innovation.

Job Description

  • Develop and execute annual brand strategies and marketing plans to deliver business growth.
  • Analyze market trends, consumer insights, and competitor activities to identify opportunities.
  • Lead new product development and innovation projects from concept to launch.
  • Manage ATL, BTL, digital, and trade marketing campaigns to maximize brand performance.
  • Partner closely with Sales, Trade Marketing, Supply Chain, Finance, and external agencies to ensure flawless execution.
  • Monitor brand performance, campaign effectiveness, and marketing ROI using data-driven insights.
  • Manage A&P budgets and ensure efficient investment to achieve business objectives.
  • Present brand performance and strategic recommendations to senior management.

The Successful Applicant

A successful Assistant Brand Manager should have:

  • Experience in brand management or a related marketing role.
  • A strong understanding of market research and consumer behaviour.
  • Proficiency in project management and meeting deadlines.
  • Excellent communication and collaboration skills.
  • Attention to detail and a results-driven approach.

What's on Offer

  • Work in a dynamic, high-performing team where your ideas directly influence brand growth, consumer engagement, and business performance.
  • Base salary with performance-based bonus.



If you are interested in this Brand Manager role in Bangkok, we encourage you to apply.

Contact
Narunya Rueangcharoenthum
Quote job ref
JN-072026-7061852
Phone number
+66 2 012 5101

Job summary

Sector
Marketing
Specialisation
Brand & Design
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Bangkok Province
Contract Type
Permanent
Consultant name
Narunya Rueangcharoenthum
Consultant phone
+66 2 012 5101
Job Reference
JN-072026-7061852
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.