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This role leads the end‑to‑end product development journey, overseeing formulation, testing, planning, and launch execution across multiple beauty categories. You will play a key role in shaping product strategy, aligning innovation with market trends, brand vision, and consumer needs. .
The role of the Brand Manager will focus on developing and executing marketing strategies to enhance brand awareness and drive business growth in the leading F&B business.
This role oversees end‑to‑end brand management, from strategy development to execution across marketing, digital, and product launches. You will play a key role in shaping brand performance, driving growth, and ensuring strong consumer engagement across all channels.
The Brand Manager will be responsible for developing, implementing, and executing strategic marketing plans for an assigned brand in the FMCG industry. The ideal candidate will be able to lead and shape our brand with creative ideas and excellent project management skills.
This role leads the development and execution of short‑ and mid‑term brand strategies aligned with overall business goals. You will be responsible for optimizing marketing communication, driving brand performance, and identifying opportunities for continuous growth.
Leading the strategic market entry and commercial growth of the product portfolio across the Rest of Asia region, including defining product portfolio, pricing, and executing marketing plans. It involves close collaboration with global HQ, managing distributor networks, and driving brand positioning through trade marketing, training, and performance management to ensure successful launches and sustained.
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