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Senior Brand & Marketing Strategy Manager (Beverage)

Bangkok Permanent THB2,300,000 - THB2,400,000 per year Work from Home or Hybrid View Job Description
This role leads the development and execution of short‑ and mid‑term brand strategies aligned with overall business goals. You will be responsible for optimizing marketing communication, driving brand performance, and identifying opportunities for continuous growth.
  • Drive full‑funnel brand strategy with high ownership and real business impact.
  • Influence product growth by shaping communication, activation, insights

About Our Client

Our client is a well‑established consumer‑focused organization with a strong market presence and a commitment to strategic brand building. The company fosters a high‑performance culture with strong collaboration across marketing, commercial, and insights teams.

Job Description

  • Translate mid‑ and short‑term brand strategy into actionable marketing plans aligned with overall brand direction.
  • Identify brand issues, growth opportunities, and category dynamics to support business objectives.
  • Develop and implement effective brand communication and activation to boost sales, loyalty, and market share.
  • Ensure all brand messaging, key visuals, and communication remain consistent and aligned with strategy.
  • Oversee the end‑to‑end marketing plan to ensure alignment with budget and organizational targets.
  • Allocate and control brand budget to maximize ROI and meet business KPIs.
  • Support market research initiatives to gather consumer insights and competitive intelligence.
  • Collaborate with customer service and retention teams to strengthen product portfolio and customer value.
  • Continuously monitor business performance, market trends, and channel effectiveness to optimize strategies.
  • Analyze competitor activities and market shifts to drive agile strategy adjustments.
  • Ensure timely and accurate reporting of brand performance to key stakeholders.
  • Work cross‑functionally with sales, trade, and product teams to ensure cohesive brand execution.
  • Coach and develop direct reports, fostering capability, teamwork, and shared ownership of brand goals.
  • Maintain strong partnerships with internal and external stakeholders to ensure alignment on brand direction.
  • Uphold brand governance to ensure all marketing executions reflect brand standards.



The Successful Applicant

  • 5-8+ years of experience in brand management, marketing strategy, or related commercial roles.
  • Strong understanding of consumer insights, brand communication, and integrated marketing planning.
  • Proven experience managing marketing budgets and delivering ROI‑driven activations.
  • Analytical mindset with experience in market analysis, performance tracking, and competitive assessment.
  • Strong leadership skills with demonstrated experience in coaching, stakeholder management, and cross‑functional collaboration.



What's on Offer

  • Drive full‑funnel brand strategy with high ownership and real business impact.
  • Influence product growth by shaping communication, activation, insights, and market strategy.



Contact
Jean Ratanayatikul
Quote job ref
JN-022026-6938060
Phone number
+66 2012 5022

Job summary

Sector
Marketing
Specialisation
Marketing/Director/VP
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Bangkok
Contract Type
Permanent
Consultant name
Jean Ratanayatikul
Consultant phone
+66 2012 5022
Job Reference
JN-022026-6938060
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.