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Website Optimization Lead

Bangkok Noi Permanent THB900,000 - THB1,100,000 per year View Job Description
We are looking for a Website Optimization Lead to own and optimise our marketing website to drive lead generation, conversions, and overall business impact. This role focuses on analysing website performance, improving user journeys, and working closely with marketing and technical teams to implement data-driven improvements.
  • Regional scope
  • Work in global firm

About Our Client

The organisation operates within the not-for-profit industry and is recognised for its commitment to making a positive impact. With a moderate-sized team, the company values technology-driven solutions to achieve its goals and enhance its services.

Job Description

  • Lead a structured roadmap for enhancing key digital assets such as landing pages, multi-step forms, and enquiry flows.
  • Design and implement A/B and advanced test variations with clear hypotheses and measurable indicators.
  • Identify bottlenecks, drop‑offs, and UX pain points across all digital funnels.
  • Boost conversion and lead quality through continuous refinement of messaging, structure, and user tasks.
  • Translate test findings into reusable frameworks and long-term optimization standards.
  • Produce insight‑driven reports summarizing outcomes and next steps.
  • Use heatmaps, session replays, polls, and form analytics to understand user motivations and blockers.

The Successful Applicant

  • Bachelor's degree or equivalent experience.
  • Minimum 3 years' experience in website performance, CRO, or digital analytics.
  • Hands-on experience with web development and website maintenance, including CMS platforms (e.g. WordPress, Webflow).
  • Strong understanding of analytics, SEO, and conversion optimisation.
  • Data-driven mindset with strong problem-solving skills.



  • Understanding of UX principles and user psychology.
  • Good command of English and Thai, both written and spoken



What's on Offer

  • Annual salary ranging from THB 900000 to THB 1100000.
  • Accidental and life insurance coverage.



Contact
Jaruta Lerdchaikunakorn
Quote job ref
JN-012026-6916213
Phone number
+6620125016

Job summary

Sector
Digital
Specialisation
Digital / Web Design
What is your area of specialisation?
Business Services
Location
Bangkok Noi
Contract Type
Permanent
Consultant name
Jaruta Lerdchaikunakorn
Consultant phone
+6620125016
Job Reference
JN-012026-6916213

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.