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Trade Marketing & E-commerce Assistant Manager (Beauty)

Bangkok Permanent THB1,100,000 - THB1,200,000 per year Work from Home or Hybrid View Job Description
The Trade Marketing & E-commerce Assistant Manager role is responsible for developing and executing 360° marketing strategies to drive brand growth. This role oversees strategic planning, budgeting, forecasting, P&L tracking, media planning, pricing, and promotional initiatives. As the brand guardian, the individual provides key business recommendations to support long-term brand development.
  • Professional Development Opportunities
  • Premium Wellness & Lifestyle Benefits

About Our Client

A leading global prestige beauty brand recognised for its science‑driven innovation and commitment to high‑performance skincare. Known for sophisticated formulas, sensorial textures, and holistic beauty benefits, the brand delivers a premium consumer experience across both retail and digital channels. With a strong focus on research, design, and personalized beauty solutions, it continues to elevate brand equity through technology, product excellence, and refined customer engagement.

Job Description

  • Support the creation and execution of brand and marketing strategies, including 360° product launch plans.
  • Develop trade strategies by channel, propose trade marketing plans, and collaborate with department store buyers to maximize sales, visibility, profitability, and EBIT.
  • Work closely with the sales team to strengthen sales performance and market share.
  • Propose pricing, promotional, and sampling strategies.
  • Collaborate with the Marketing Manager on product analysis by category and segment.
  • Build and execute eCommerce strategies and commercial plans across marketplaces (Lazada, Shopee, Central Online), chat & shop, and brand.com, partnering with corporate eCommerce teams.
  • Manage A&P budget and track ROI.
  • Create digital marketing and 360° communication strategies aligned with corporate guidelines.
  • Lead CRM initiatives, define customer journeys, and analyze CRM insights to support marketing planning.
  • Assess competitive risks and opportunities to ensure sustained market share.
  • Relationship building with all related stakeholder, e.g., SAPAC / Regional, Business Partner, Agency, Third party, Online/Offline Retailer, KOLs
  • Consolidate and align to team, cross team.
  • Coaching, monitoring Marketing team, subordinate team to develop team member.
  • Manage all forecasting (saleable and non-saleable items): enter forecast in system for initiatives based on benchmark, and retailer feedback. Update forecast as needed.
  • Work with Demand Planning and Sales Operations teams to ensure accuracy in forecasts and calendarization of saleable and promotional items to achieve profit targets.
  • Keep SKU assortment lists by retailer or channel updated and communicate with cross-functional teams accordingly.
  • Provide SKU logistics information to cross-functional teams as requested.
  • Monitor inventory levels.
  • VM Management (Product Launch, Seasonal Launch, Align counter design from BM and GM, etc.)
  • Budget management as plan.
  • Manage on Product master Promotion (Nationwide, by Channel, Trade, EC) and Product Master (Line sheet - register for internal)
  • Create value set / GWP
  • Report all report related to marketing e.g., SKU report, sell out analyse, activities achievement report.
  • Be the touchpoint for RA on FDA Verify (Co with Training manager)
  • Execution on Ecommerce marketing e.g., retailer.com, purepay by stock uploading, tacking issue and feedback and lead monthly discussion.

The Successful Applicant

  • Degree in Business Administration or any related field.
  • Experiences at least 3-5 years Marketing or Trade Marketing in Beauty industry.
  • Energetic, good leadership skill, self-motivated, result oriented and creative thinker.
  • Good analytic skill and understand the E-commerce, marketing and trends.
  • Good computer skills and using software related.
  • Good command of both speaking and written English.
  • Relationship building with all related stakeholder, e.g., SAPAC / Regional, Business Partner, Agency, Third party, Online/Offline Retailer.
  • Coaching, monitoring Marketing team, subordinate team to develop team member.



What's on Offer

  • Competitive Compensation Package
  • Premium Wellness & Lifestyle Benefits
  • Professional Development Opportunities



Contact
Jean Ratanayatikul
Quote job ref
JN-012026-6931412
Phone number
+66 2012 5022

Job summary

Sector
Marketing
Specialisation
Trade Marketing
What is your area of specialisation?
Retail
Location
Bangkok
Contract Type
Permanent
Consultant name
Jean Ratanayatikul
Consultant phone
+66 2012 5022
Job Reference
JN-012026-6931412
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.