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Senior Marketing Manager (Consumer Healthcare)

Bangkok Province Permanent THB200,000 - THB250,000 per month (THB2,400,000 - THB3,000,000 per year) Work from Home or Hybrid View Job Description
The Sr. Marketing Manager will lead the development and execution of comprehensive marketing strategies for new brand and market activations within the consumer healthcare product sector. This role focuses on a 360-degree marketing approach, encompassing both traditional and digital channels to drive brand awareness, engagement, and sales.
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  • Gobal pharmaceutical company
  • Great team player with highly-invested product management

About Our Client

Global well-known pharmaceutical company

Job Description



  • Brand Strategy & Development
    • Develop and implement a holistic brand strategy that aligns with business objectives and consumer needs.
    • Define brand positioning, messaging, and identity to differentiate from competitors.


  • 360-Degree Marketing Campaigns
    • Plan and execute integrated marketing campaigns across multiple channels, including TV, print, digital, social media, PR, and events.
    • Ensure consistent brand messaging and creative across all channels.


  • New Product Launches & Market Activation
    • Lead the end-to-end process of new product launches, including market research, consumer insights, positioning, and go-to-market strategies.
    • Develop activation plans that maximize product visibility and consumer engagement at launch.


  • Digital Marketing & E-commerce
    • Drive digital marketing initiatives, including SEO/SEM, email marketing, content marketing, and social media.
    • Collaborate with e-commerce teams to optimize online presence and sales.


  • Consumer Insights & Market Research
    • Conduct market research to identify consumer needs, market trends, and competitive landscape.
    • Utilize data and analytics to measure campaign effectiveness and inform future strategies.


  • Budget Management & ROI
    • Manage the marketing budget, ensuring efficient allocation of resources.
    • Monitor and report on the ROI of marketing activities, making data-driven adjustments as needed.


  • Team Leadership & Collaboration
    • Lead and mentor a team of marketing professionals, fostering a collaborative and innovative work environment.
    • Work closely with cross-functional teams, including product development, sales, and external agencies.


  • Stakeholder Engagement
    • Engage with key stakeholders, including senior management, external partners, and media, to align marketing efforts with business goals.

The Successful Applicant

  • Bachelor's degree in Marketing or related field with MBA is a plus
  • Experiences in leading marketing strategies in dynamic environment such as FMCG, Retail and etc.


  • Minimum 8 years of senior marketing management experience; or equivalent combination of education and experience. Consumer health experience is preferred.
  • Working in major multinational companies or brands is a plus
  • Fluent English communication skills are must
  • Knowledge of general market status and trend
  • Strong understanding of consumers and market dynamics
  • Comfortable with change, willing / enjoying to drive change in pharmaceutical environment

What's on Offer

Base salary

Allowance

Performance Bonus

Insurance

Provident fund

Contact
Weeranach Suttprasert
Quote job ref
JN-072024-6490604
Phone number
+66 2 013 5100

Job summary

Sector
Marketing
Specialisation
Product Marketing
What is your area of specialisation?
Healthcare / Pharmaceutical
Location
Bangkok Province
Contract Type
Permanent
Consultant name
Weeranach Suttprasert
Consultant phone
+66 2 013 5100
Job Reference
JN-072024-6490604
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.