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Senior Brand Manager - Personal care

Bangkok Permanent View Job Description
The Senior Brand Manager will be responsible for developing and executing brand strategies to drive growth and market share for the personal care products. This role requires a strategic thinker with a deep understanding of the consumer goods industry, particularly in personal care, and a proven track record of successful brand management.
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  • Experienced in brand management in consumer goods industry
  • Passion in personal care product

About Our Client

Our client is a leading player in the consumer goods industry, specializing in personal care products.

Job Description

  • Develop and implement comprehensive brand strategies to achieve business objectives and drive brand growth.
  • Conduct market research and analyze consumer insights to inform brand positioning, product development, and marketing strategies.
  • Oversee the creation and execution of marketing campaigns, including digital, social media, and traditional advertising.
  • Collaborate with cross-functional teams, including product development, sales, and supply chain, to ensure alignment and effective execution of brand initiatives.
  • Monitor brand performance metrics and adjust strategies as needed to meet KPIs and objectives.
  • Manage brand budgets and ensure cost-effective allocation of resources.
  • Lead and mentor a team of brand managers and marketing professionals, fostering a collaborative and high-performance culture.
  • Stay updated on industry trends, competitor activities, and market dynamics to identify opportunities and threats.
  • Develop strong relationships with external partners, including advertising agencies, PR firms, and market research vendors.

The Successful Applicant

  • Bachelor's degree in Marketing, Business Administration, or a related field. MBA or advanced degree preferred.
  • 7+ years of experience in brand management, preferably in the personal care or consumer goods industry.
  • Proven track record of successfully developing and executing brand strategies and marketing campaigns.
  • Strong analytical skills and the ability to translate data into actionable insights.
  • Excellent communication and presentation skills.
  • Ability to think creatively and strategically.

What's on Offer

  • Competitive salary and benefits package.
  • Opportunity to work with a passionate and innovative team.
  • Professional development and growth opportunities.
  • A collaborative and inclusive company culture.
Contact
Jittraporn Lertsiri
Quote job ref
JN-072024-6474736
Phone number
+662 012 5061

Job summary

Sector
Marketing
Specialisation
Marketing Communications
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Bangkok
Contract Type
Permanent
Consultant name
Jittraporn Lertsiri
Consultant phone
+662 012 5061
Job Reference
JN-072024-6474736

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.