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Regional Marketing Manager - Laos, Cambodia & Myanmar

Bangkok Permanent View Job Description
Our client, a leading global player in the fast-moving consumer goods (FMCG) industry, is seeking an experienced Marketing Manager to lead and drive brand strategy and commercial success across Laos, Cambodia, and Myanmar. This is a rare opportunity for a high-caliber marketer with regional experience to make a significant impact in high-growth frontier markets.
  • Experience in marketing function for consumer goods
  • Excellent communication and interpersonal skills

About Our Client

A leading global player in the fast-moving consumer goods (FMCG)

Job Description

  • Lead the development and execution of integrated marketing strategies tailored to each market, aligned with brand objectives and commercial goals.
  • Collaborate closely with local distributors, sales teams, and regional stakeholders to activate campaigns that build brand equity and drive market share.
  • Utilize market research, consumer insights, and competitive intelligence to fine-tune strategies and innovation pipelines.
  • Oversee media, trade marketing, ATL/BTL, and digital touchpoints to ensure consistent brand presence and messaging.
  • Manage marketing budget and performance metrics to evaluate ROI and brand health.

The Successful Applicant



  • 7+ years of experience in marketing roles within FMCG or consumer-facing industries, with exposure to emerging Southeast Asian markets.
  • Strong understanding of cultural nuances, market dynamics, and consumer behavior in Laos, Cambodia, and Myanmar.
  • Proven track record in brand management, campaign execution, and cross-functional collaboration.
  • Fluent in English; Thai or local languages are a plus.
  • Strategic, entrepreneurial, and adaptable to fast-changing environments.

What's on Offer



  • Be part of a dynamic global brand with a strong commitment to growth and innovation in frontier markets.
  • Lead marketing across diverse and high-potential regions.
  • Work in an empowering, collaborative environment with regional exposure and career advancement opportunities.
Contact
Pla Lertsiri
Quote job ref
JN-052025-6736777
Phone number
+662 012 5061

Job summary

Sector
Marketing
Specialisation
Marketing/Director/VP
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Bangkok
Contract Type
Permanent
Consultant name
Pla Lertsiri
Consultant phone
+662 012 5061
Job Reference
JN-052025-6736777

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.