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Regional Marketing Director - Consumer Automotive Prod. 350K+

Bangkok Permanent THB300,000 - THB360,000 per year Work from Home or Hybrid View Job Description
Lead & enable sustained profitable growth through developing & executing a clear marketing strategy for our client's flagship brand including creating differentiated platforms, and developing programs and in-market execution with focus on 4Ps of marketing. You will manage a large team located across multiple markets.
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  • Lead marketing for 16 countries out of Bangkok working Hybrid
  • Responsible for driving marketing initiatives and growth platforms B2C & B2B

About Our Client

Our MNC client is a worldwide leader in automotive and industrial solutions which are sold Direct to Consumer and through distributor channel

Job Description

Drive the tailoring and execution of platforms and initiate and lead the development of country specific platforms.

You will work closely internally with Global and Regional Marketing teams, Performance Marketing, Pricing, Segment Heads, Technical and Supply Chain not excluding externally with Large Distributors, Agencies and Consulting Companies.

    • Long-Range Planning: Develop and execute multi-year growth strategy with focus on 4Ps of marketing (product, price, place, and promotion)
    • Annual Marketing Planning: Making sure that the right plans are in place aligned to the business goals and strategy, in a timely fashion while collaborating with the sales teams on the distributor planning as well
    • Brand Building and Positioning: Lead the brand building and development efforts across markets with focus on Key markets (Thailand, Indonesia, Malaysia, Vietnam, and Philippines). Develop KPIs to establish correlation of business growth with enhanced brand awareness with a focus on ROI
    • Digital and Media Marketing: Develop Valvoline digital and media capabilities to drive efficient, factual-based advertising budget execution, ultimately boosting brand awareness among target segments, while maximising active and passive USD
    • Trade & Consumer Promotion Programs: Create and execute strong trade & consumer promotion programs to dive the business objectives
    • Create a Differentiated Value Proposition: for the channel partners and customers that enables them to grow and beat the competition
    • Platform Development: Develop and deliver strategy and selling proposition for targeted customer segments including differentiated solutions to boost customer experience.

The Successful Applicant

  • MBA from a reputed Business School is a big advantage
  • 15+ years of experience in Lubricants, FMCG or Auto Ancillary industries
  • 5+ years of experience in managing marketing organisation at a country head level, experience in managing regional team would be a strong plus
  • Experience developing marketing strategies for ASEAN
  • Experience in brand building through ATL / BTL / Digital and marketing communications
  • Strong people management experience
  • Travel up to 50% may be required for this role



What's on Offer

A leadership role across multiple markets and a chance to re-brand a flagship product with large marketing budgets along with a market leading salary and benefits

Contact
Deepika Malla
Quote job ref
JN-042024-6405570
Phone number
+66 2 012 5056

Job summary

Sector
Marketing
Specialisation
Marketing/Director/VP
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Bangkok
Contract Type
Permanent
Consultant name
Deepika Malla
Consultant phone
+66 2 012 5056
Job Reference
JN-042024-6405570
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.