Product and Communication Marketing Lead - MNC Pharma (URGENT)

Strategic Communication Development:

• Develop and execute strategies to communicate key messages effectively to the public.
• Increase disease and product awareness through targeted communication efforts.
• Collaborate with peers to ensure cohesive brand messaging and calls to action.

Marketing Communication Strategy:

• Formulate and implement comprehensive marketing communication strategies.
• Drive brand awareness initiatives and convert them into actionable consumer engagement.

Branding and Communication:

• Enhance brand perception and visibility through innovative communication channels.
• Ensure consistent and compelling messaging across all platforms.

Consumer Activation:

• Design and implement 360-degree consumer activation campaigns, both offline and online.
• Engage and activate targeted audiences through diverse and creative approaches.

Market Understanding:

• Demonstrate a thorough understanding of the market landscape and dynamics.
• Identify and segment targeted audiences accurately to tailor communication strategies.

Market Research and Insights:

• Utilize market research data to gain insights and identify critical touchpoints.
• Apply data-driven insights to refine and optimize communication efforts.

Message Delivery:

• Craft and deliver key messages to enhance consumer awareness and engagement.
• Encourage consumers to ask healthcare professionals (HCPs) about vaccines.

Media Agency Collaboration:

• Provide strategic guidance to media agencies to ensure effective campaign execution.
• Monitor and assess the performance of media campaigns to optimize outcomes.

Logical Thinking and Creativity:

• Apply strong logical thinking to develop coherent and impactful strategies.
• Initiate and drive creative communication solutions to reach and engage the target audience.