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National Sales Manager (Traditional Trade)

Thailand Permanent View Job Description
Leading nationwide sales execution across General Trade, Traditional Trade, and Distribution channels, managing a large team and distributors. The position focuses on driving market share, revenue growth, and in-store execution while collaborating closely with cross-functional teams.
  • Lead nationwide sales strategy with a large team across TT, and distribution
  • Collaborate cross-functionally in a top FMCG brand

About Our Client

Our client is a well-established beverage company in Thailand with a strong market presence. They offer a diverse portfolio of popular consumer products, with a focus on the liquid refreshment segment.

Job Description



  • Drive sales performance and execution across General Trade, Traditional Trade, and Distribution channels nationwide.


  • Lead a large sales team over Thailand, and oversee a network of distributors and sales operation staff.


  • Develop and implement strategic sales plans to increase market share, revenue, and distribution efficiency.


  • Strengthen distributor partnerships and ensure alignment with trade marketing, sales targets, and in-store execution.


  • Collaborate cross-functionally and leverage sales data and market insights to optimize route-to-market strategies.



The Successful Applicant

  • At least 5 years of experience in Regional Sales Manager within the FMCG sector.
  • Proven ability to lead large sales teams and manage extensive distributor networks effectively.
  • Deep knowledge of Thailand's trade landscape, including market dynamics and consumer trends.
  • Strong analytical skills to interpret sales data and inform strategic decisions.
  • Excellent stakeholder management capabilities with both internal teams and external partners.

What's on Offer

Offers a competitive compensation package including fixed and variable bonuses, provident fund, profit sharing, and comprehensive benefits in line with company policy, along with opportunities for growth within a leading FMCG group.

Contact
Phornpisoot Sonsanam
Quote job ref
JN-032025-6688059
Phone number
+6620125005

Job summary

Sector
Sales
Specialisation
Field Sales
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Thailand
Contract Type
Permanent
Consultant name
Phornpisoot Sonsanam
Consultant phone
+6620125005
Job Reference
JN-032025-6688059

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.