Marketing Manager, Interventional

Essential

• Develop and implement comprehensive marketing plans aligned with overall business objectives, leveraging market research, competitor analysis, and customer insights to inform strategic decision-making.
• Lead a team of marketing professionals, providing direction, coaching, and mentorship to foster a high-performing and results-oriented environment.
• Manage and oversee the development and execution of impactful marketing campaigns across various channels, including digital marketing, print media, industry events, and healthcare professional engagement initiatives.
• Collaborate closely with cross-functional teams, including sales, product development, clinical affairs, and regulatory affairs, to ensure seamless integration of marketing efforts throughout the product lifecycle.
• Develop and manage marketing budgets effectively, allocating resources strategically to maximize return on investment (ROI) and achieve marketing goals.
• Analyze marketing campaign performance metrics, generating insightful reports and recommendations to measure success and identify areas for continuous improvement.
• Stay abreast of evolving market trends, competitor activity, and healthcare marketing best practices to adapt strategies and maintain a competitive edge.
• Represent product and company brand at industry events and conferences, promoting the company's intervention systems portfolio and fostering brand awareness among key stakeholders.

Customer Focus

• Understands customer needs and gains insights into their business.
• Identifies opportunities that benefit customers.
• Develops solutions that meet customer expectations.
• Builds and maintains strong customer relationships.

Instills Trust

• Follows through on commitments and is seen as honest and reliable.
• Keeps confidences and practices what they preach.
• Shows consistency between words and actions.

Optimize Work Processes

• Identifies and creates the processes necessary for completing tasks.
• Organizes activities into efficient timelines and workflows.
• Designs processes that allow for effective remote management.
• Constantly looks for ways to improve processes, from small adjustments to large-scale changes.

Values Differences

• Understands and respects different perspectives and cultures.
• Fosters a work environment where differences are valued and supported.
• Leverages diverse experiences and perspectives to achieve results.
• Is sensitive to cultural norms and communication styles.

Cultivates Innovation

• Generates new, better, or unique ideas.
• Brings fresh perspectives to problem-solving.
• Takes creative ideas and turns them into actionable solutions.
• Encourages diverse thinking to drive innovation.

Business Insight

• Understands how businesses operate and generate revenue.
• Stays informed about current and future trends, policies, and practices in the organization, the competition, and the market.
• Uses business knowledge to guide strategic decisions and actions.

Communicates Widely and Effectively

• Communicates well in various settings: one-on-one, small groups, large groups, and across different styles and levels.
• Actively listens and adapts communication to the audience.
• Shares helpful, timely information with others in the organization.
• Promotes open expression of diverse ideas and opinions.

Collaborates

• Works well with others across the organization to achieve common goals.
• Stays fair to others while representing their own interests.
• Partners with others to complete tasks and meet objectives.
• Acknowledges the contributions and achievements of others.
• Gains trust and support through collaboration.