Back to search

Marketing Director - Beauty

Bangkok Permanent Work from Home or Hybrid View Job Description
The Marketing Director role is the overall brand, product, and marketing strategy for a leading beauty and skincare portfolio, driving sustainable sales, profit, and market share growth. You will oversee brand strategy, innovation, communication, budgeting, and performance tracking while working closely with cross‑functional teams.
  • Lead brand strategy and innovation with direct impact on business growth
  • Shape high-profile beauty brands in a fast-growing, dynamic environment

About Our Client

Our client is a well-established consumer goods company with a strong footprint in the beauty and skincare category, known for innovation and strong brand equity. The organization operates in Thailand with growing international exposure, particularly in Southeast Asia.

Job Description

  • Define and govern overall brand and portfolio strategy to deliver sales, profit, and market share growth.
  • Lead brand strategy development, marketing planning, and execution across the full marketing mix (4Ps).
  • Drive new product development (NPD) from concept, positioning, formulation, and packaging to launch execution.
  • Work closely with OEM partners (local and international) to deliver competitive, high-quality products at target cost.
  • Partner with Regulatory Affairs to ensure product registration and claims compliance across markets.
  • Monitor consumer, market, and competitive trends especially within Asian beauty markets to identify growth opportunities.
  • Develop and execute integrated communication strategies, with strong focus on digital, social, and online content.
  • Oversee brand activation initiatives and manage annual brand activation calendars.
  • Manage digital brand assets across social media, e‑commerce, and owned platforms.
  • Support international markets by providing localized products, packaging, and communication materials.
  • Lead consumer insights, market analysis, and competitive intelligence to inform senior management decisions.
  • Coach, develop, and inspire marketing and brand teams, fostering strong cross‑functional collaboration.
  • Partner closely with commercial, supply chain, finance, and external agencies to ensure flawless execution.
  • Own brand budgeting, P&L planning, and monthly performance tracking, including forecast accuracy.

The Successful Applicant

  • Minimum 12 years' experience in FMCG, preferably within beauty or skincare categories.
  • Proven senior leadership experience in brand, product, and marketing strategy roles.
  • Strong expertise in NPD, brand communication, and marketing performance tracking.
  • Strategic yet hands-on leader with strong analytical, creative, and commercial acumen.
  • Bachelor's degree in Marketing, Business, or a related field; professional marketing certification is a plus.

What's on Offer

  • Competitive salary ranging from THB 3,024,000 to THB 3,360,000 annually.
  • Comprehensive benefits including health insurance, annual leave, and wellness support
  • Collaborative, entrepreneurial culture that values innovation, speed, and accountability



If you are ready to take on a challenging and rewarding role as a Marketing Director, we encourage you to apply today.

Contact
Jean Ratanayatikul
Quote job ref
JN-052026-7013148
Phone number
+6620125022

Job summary

Sector
Marketing
Specialisation
Marketing/Director/VP
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Bangkok
Contract Type
Permanent
Consultant name
Jean Ratanayatikul
Consultant phone
+6620125022
Job Reference
JN-052026-7013148
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.